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Branding the candidate = marketing strategies to win your vote /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Branding the candidate/ Lisa Spiller and Jeff Bergner ; foreword by Don E. Schultz.
其他題名:	marketing strategies to win your vote /
作者:	Spiller, Lisa.
其他作者:	Bergner, Jeffrey T.
出版者:	Santa Barbara, Calif. :Praeger, : c2011.,
面頁冊數:	xvi, 211 p. :ill. (some col.), map ; : 26 cm.;
標題:	Campaign management - United States. -
電子資源:	An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.
ISBN:	0313394059 (e-book)

Branding the candidate = marketing strategies to win your vote /
Spiller, Lisa.

Branding the candidatemarketing strategies to win your vote /[electronic resource] :Lisa Spiller and Jeff Bergner ; foreword by Don E. Schultz. - Santa Barbara, Calif. :Praeger,c2011. - xvi, 211 p. :ill. (some col.), map ;26 cm. - Praeger series in political communication. - Praeger series in political communication..

Includes bibliographical references and index.

ISBN: 0313394059 (e-book)

LCCN: 2011010317Subjects--Topical Terms:

272456
Campaign management
--United States.

LC Class. No.: JK2281 / .S65 2011

Dewey Class. No.: 324.7/30973

Branding the candidate = marketing strategies to win your vote /
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