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Branding and sustainable competitive...
~
Kulshretha, Chinmaya, (1976-)
Branding and sustainable competitive advantage = building virtual presence /
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
Branding and sustainable competitive advantage/ Avinash Kapoor and Chinmaya Kulshretha, editors.
其他題名:
building virtual presence /
其他作者:
Kulshretha, Chinmaya,
出版者:
Hershey, Pa. :IGI Global, : 2011.,
面頁冊數:
xi, 282 p. :ill. ; : 30 cm.;
標題:
Product management. -
電子資源:
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-61350-171-9
ISBN:
9781613501726 (electronic bk.)
Branding and sustainable competitive advantage = building virtual presence /
Branding and sustainable competitive advantage
building virtual presence /[electronic resource] :Avinash Kapoor and Chinmaya Kulshretha, editors. - Hershey, Pa. :IGI Global,2011. - xi, 282 p. :ill. ;30 cm.
Includes bibliographical references.
ISBN: 9781613501726 (electronic bk.) Subjects--Topical Terms:
73244
Product management.
LC Class. No.: HF5415.1255 / .B72 2011e
Dewey Class. No.: 658.8/27
Branding and sustainable competitive advantage = building virtual presence /
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building virtual presence /
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Avinash Kapoor and Chinmaya Kulshretha, editors.
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http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-61350-171-9
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