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Fusion for Profit. = How Marketing a...

Oxford University Press.

Fusion for Profit. = How Marketing and Finance Can Work Together to Create Value.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Fusion for Profit./ By Sharan Jagpal, Shireen Jagpal.
Reminder of title:	How Marketing and Finance Can Work Together to Create Value.
Author:	Jagpal, Sharan
other author:	Jagpal, Shireen
Published:	New York :Oxford University Press, : 2008.,
Description:	640 p.ill. :
Subject:	Marketing - Costs. -
Online resource:	http://dx.doi.org/10.1093/acprof:oso/9780195371055.001.0001
ISBN:	9780195371055

Fusion for Profit. = How Marketing and Finance Can Work Together to Create Value.
Jagpal, Sharan

Fusion for Profit.How Marketing and Finance Can Work Together to Create Value.[electronic resource]By Sharan Jagpal, Shireen Jagpal. - New York :Oxford University Press,2008. - 640 p.ill. - Oxford scholarship online.Business and Management module..

Includes biographical references and index

Electronic reproduction.
Oxford :
Oxford University Press,

(Oxford Scholarship Online).

Mode of access: World Wide Web. System requirements: Internet Explorer 6.0 (or higher) or Firefox 2.0 (or higher).

ISBN: 9780195371055Subjects--Topical Terms:

274902
Marketing
--Costs.

LC Class. No.: HF5415 / .J333 2008

Dewey Class. No.: 658.8/4

Fusion for Profit. = How Marketing and Finance Can Work Together to Create Value.
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245 1 0 $a Fusion for Profit. $b How Marketing and Finance Can Work Together to Create Value. $c By Sharan Jagpal, Shireen Jagpal. $h [electronic resource]
260 $a New York : $c 2008. $b Oxford University Press,
300 $a 640 p. $b ill.
504 $a Includes biographical references and index
533 $a Electronic reproduction. $b Oxford : $c Oxford University Press, $c 2004. $f (Oxford Scholarship Online). $n Mode of access: World Wide Web. System requirements: Internet Explorer 6.0 (or higher) or Firefox 2.0 (or higher). $n Available as searchable text in HTML format. $n Access restricted to subscribing institutions.
650 0 $a Marketing $x Costs. $3 274902
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700 1 $a Jagpal, Shireen $3 274901
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856 4 0 $u http://dx.doi.org/10.1093/acprof:oso/9780195371055.001.0001

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