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The Regional Multinationals : = MNEs...
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Rugman, Alan M.
The Regional Multinationals : = MNEs and 'Global' Strategic Management.
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
The Regional Multinationals :/
其他題名:
MNEs and 'Global' Strategic Management.
作者:
Rugman, Alan M.
出版者:
Cambridge :Cambridge University Press, : 2005.,
面頁冊數:
290 p.
標題:
International business enterprises. -
電子資源:
Click here to view book
ISBN:
9780511614071 (electronic bk.)
The Regional Multinationals : = MNEs and 'Global' Strategic Management.
Rugman, Alan M.
The Regional Multinationals :
MNEs and 'Global' Strategic Management.[electronic resource]. - Cambridge :Cambridge University Press,2005. - 290 p.
Alan M. Rugman explores alternatives to the popular model of increasingly globalized business, and explores the widespread evidence of regionalised business practice among the world's top 500 companies. Detailed case studies and real-life examples flesh out the theory and practice of regionalisation in multinationals.
Electronic reproduction.
Available via World Wide Web.
Mode of access: World Wide Web.
ISBN: 9780511614071 (electronic bk.)Subjects--Topical Terms:
73270
International business enterprises.
Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HD2755.5 .R83567 2004eb
Dewey Class. No.: 338.88
The Regional Multinationals : = MNEs and 'Global' Strategic Management.
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