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The Regional Multinationals : = MNEs...

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Rugman, Alan M.

The Regional Multinationals : = MNEs and 'Global' Strategic Management.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Regional Multinationals :/
Reminder of title:	MNEs and 'Global' Strategic Management.
Author:	Rugman, Alan M.
Published:	Cambridge :Cambridge University Press, : 2005.,
Description:	290 p.
Subject:	International business enterprises. -
Online resource:	Click here to view book
ISBN:	9780511614071 (electronic bk.)

The Regional Multinationals : = MNEs and 'Global' Strategic Management.
Rugman, Alan M.

The Regional Multinationals :MNEs and 'Global' Strategic Management.[electronic resource]. - Cambridge :Cambridge University Press,2005. - 290 p.

Alan M. Rugman explores alternatives to the popular model of increasingly globalized business, and explores the widespread evidence of regionalised business practice among the world's top 500 companies. Detailed case studies and real-life examples flesh out the theory and practice of regionalisation in multinationals.

Electronic reproduction.

Available via World Wide Web.

Mode of access: World Wide Web.

ISBN: 9780511614071 (electronic bk.)Subjects--Topical Terms:

73270
International business enterprises.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HD2755.5 .R83567 2004eb

Dewey Class. No.: 338.88

The Regional Multinationals : = MNEs and 'Global' Strategic Management.
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505 0 $a
520 $a Alan M. Rugman explores alternatives to the popular model of increasingly globalized business, and explores the widespread evidence of regionalised business practice among the world's top 500 companies. Detailed case studies and real-life examples flesh out the theory and practice of regionalisation in multinationals.
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655 7 $a Electronic books. $2 local. $3 96803
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