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Intellectual Property for Managers a...

Ebooks Corporation.

Intellectual Property for Managers and Investors : = A Guide to Evaluating, Protecting and Exploiting IP.

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Intellectual Property for Managers and Investors :/
其他題名:	A Guide to Evaluating, Protecting and Exploiting IP.
作者:	Frank, Steven J.
出版者:	Cambridge :Cambridge University Press, : 2006.,
面頁冊數:	184 p.
標題:	Intellectual property. -
電子資源:	Click here to view book
ISBN:	9780511541209 (electronic bk.)

Intellectual Property for Managers and Investors : = A Guide to Evaluating, Protecting and Exploiting IP.
Frank, Steven J.

Intellectual Property for Managers and Investors :A Guide to Evaluating, Protecting and Exploiting IP.[electronic resource]. - Cambridge :Cambridge University Press,2006. - 184 p.

Cover; Half-title; Title; Copyright; Dedication; Contents; Preface; Acknowledgments; 1 Sketching the IP landscape; 2 Making the strategic choice; 3 Building an IP strategy; 4 Implementation; 5 Surviving IP disputes; 6 Giving diligence its due; 7 Licensing and related transactions; Index

Competing and succeeding in today's marketplace requires an in-depth understanding of intellectual property (IP). This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value.

Electronic reproduction.

Available via World Wide Web.

Mode of access: World Wide Web.

ISBN: 9780511541209 (electronic bk.)Subjects--Topical Terms:

100611
Intellectual property.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: K1401.F73 2006eb

Dewey Class. No.: 346.048

Intellectual Property for Managers and Investors : = A Guide to Evaluating, Protecting and Exploiting IP.
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520 $a Competing and succeeding in today's marketplace requires an in-depth understanding of intellectual property (IP). This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value.
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