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Managing Services.
~
Nankervis, Alan.
Managing Services.
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
Managing Services./
作者:
Nankervis, Alan.
其他作者:
Milton-Smith, John.
出版者:
Cambridge :Cambridge University Press, : 2005.,
面頁冊數:
378 p.
標題:
Service industries. -
電子資源:
Click here to view book
ISBN:
9780511481260 (electronic bk.)
Managing Services.
Nankervis, Alan.
Managing Services.
[electronic resource]. - Cambridge :Cambridge University Press,2005. - 378 p.
Cover; Half-title; Title; Copyright; Contents; Figures and tables; Contributors; Preface; Acknowledgements; 1 Services and their management; 2 The services environment; 3 Influence of stakeholders on services; 4 Managing strategy; 5 Marketing management in services; 6 Strategic operations management; 7 Financial management in services; 8 Human resource management in services; 9 From managing service to integrated services management; Index
This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises.
Electronic reproduction.
Available via World Wide Web.
Mode of access: World Wide Web.
ISBN: 9780511481260 (electronic bk.)Subjects--Topical Terms:
201200
Service industries.
Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HD9980.5.M344 2005eb
Dewey Class. No.: 347.41075
Managing Services.
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