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The Economics of Franchising.

Lafontaine, Francine.

The Economics of Franchising.

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	The Economics of Franchising./
作者:	Blair, Roger D.
其他作者:	Lafontaine, Francine.
出版者:	Cambridge :Cambridge University Press, : 2005.,
面頁冊數:	352 p.
標題:	Franchises (Retail trade). -
電子資源:	Click here to view book
ISBN:	9780511753879 (electronic bk.)

The Economics of Franchising.
Blair, Roger D.

The Economics of Franchising.[electronic resource]. - Cambridge :Cambridge University Press,2005. - 352 p.

Cover; Half-title; Title; Copyright; Dedication; Contents; Preface; 1 Introduction; 2 Four Popular Misconceptions about Franchising; 3 Franchise Contracts; 4 Franchising, Vertical Integration, and Vertical Restraints; 5 Quality Control; 6 Franchise Tying Contracts; 7 Vertical Price Controls in Franchising; 8 Encroachment; 9 Advertising and Promotion; 10 Termination and Non-Renewal; 11 Concluding Remarks; Articles, Books, and Other Publications; Cases, Codes, and Statutes; Index

This book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The book includes a great deal of empirical evidence on franchising not available anywhere else.

Electronic reproduction.

Available via World Wide Web.

Mode of access: World Wide Web.

ISBN: 9780511753879 (electronic bk.)Subjects--Topical Terms:

278898
Franchises (Retail trade).
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF5429.23 .B53 2005eb

Dewey Class. No.: 381.13

The Economics of Franchising.
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245 1 4 $a The Economics of Franchising. $h [electronic resource].
260 $a Cambridge : $c 2005. $b Cambridge University Press,
300 $a 352 p.
505 0 $a Cover; Half-title; Title; Copyright; Dedication; Contents; Preface; 1 Introduction; 2 Four Popular Misconceptions about Franchising; 3 Franchise Contracts; 4 Franchising, Vertical Integration, and Vertical Restraints; 5 Quality Control; 6 Franchise Tying Contracts; 7 Vertical Price Controls in Franchising; 8 Encroachment; 9 Advertising and Promotion; 10 Termination and Non-Renewal; 11 Concluding Remarks; Articles, Books, and Other Publications; Cases, Codes, and Statutes; Index
520 $a This book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The book includes a great deal of empirical evidence on franchising not available anywhere else.
533 $a Electronic reproduction. $n Available via World Wide Web.
538 $a Mode of access: World Wide Web.
650 4 $a Franchises (Retail trade). $3 278898
655 7 $a Electronic books. $2 local. $3 96803
700 1 $a Lafontaine, Francine. $3 278897
710 2 $a Ebooks Corporation. $3 197505
776 1 $z 9780521772525
856 4 0 $z Click here to view book $u http://ebooks.cambridge.org/ebook.jsf?bid=CBO9780511753879

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