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Marketing the sports organisation = ...

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McCarthy, Scott, (1958-)

Marketing the sports organisation = building networks and relationships /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing the sports organisation/ Alain Ferrand and Scott McCarthy.
Reminder of title:	building networks and relationships /
Author:	Ferrand, Alain.
other author:	McCarthy, Scott,
Published:	New York :Routledge, : 2008.,
Description:	xx, 297 p. :ill. ; : 24 cm.;
Subject:	Sports - Societies, etc. -
Online resource:	Click here to view
ISBN:	9780203893036 (e-book : PDF)

Marketing the sports organisation = building networks and relationships /
Ferrand, Alain.

Marketing the sports organisationbuilding networks and relationships /[electronic resource] :Alain Ferrand and Scott McCarthy. - New York :Routledge,2008. - xx, 297 p. :ill. ;24 cm.

Includes bibliographical references and index.

Relationship marketing for sports organisations : theoretical foundations and challenges -- Strategic analysis for relationship marketing -- Issues in implementing a relationship-marketing strategy -- British judo case study : relationship marketing principles in a national governing body of sport.

Mode of access: World Wide Web.

ISBN: 9780203893036 (e-book : PDF)Subjects--Topical Terms:

285758
Sports
--Societies, etc.

LC Class. No.: GV716 / .F473 2008

Dewey Class. No.: 338.4379606

Marketing the sports organisation = building networks and relationships /
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008 160218s2008 nyua sb 001 0 eng d
020 $a 9780203893036 (e-book : PDF)
020 $a 9780415453301
035 $a 00000082
040 $a FlBoTFG $c FlBoTFG
050 4 $a GV716 $b .F473 2008
082 0 4 $a 338.4379606 $2 22
100 1 $a Ferrand, Alain. $3 285756
245 1 0 $a Marketing the sports organisation $h [electronic resource] : $b building networks and relationships / $c Alain Ferrand and Scott McCarthy.
260 $a New York : $c 2008. $b Routledge,
300 $a xx, 297 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 $a Relationship marketing for sports organisations : theoretical foundations and challenges -- Strategic analysis for relationship marketing -- Issues in implementing a relationship-marketing strategy -- British judo case study : relationship marketing principles in a national governing body of sport.
530 $a Also available in print edition.
538 $a Mode of access: World Wide Web.
650 0 $a Sports $x Societies, etc. $x Marketing. $3 285758
650 0 $a Sports administration. $3 211173
650 0 $a Relationship marketing. $3 131657
700 1 $a McCarthy, Scott, $d 1958- $3 285757
856 4 0 $u http://taebc.etailer.dpsl.net/home/html/moreinfo.asp?isbn=0203893034 $z Click here to view

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