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Marketing the sports organisation = ...
~
McCarthy, Scott, (1958-)
Marketing the sports organisation = building networks and relationships /
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
Marketing the sports organisation/ Alain Ferrand and Scott McCarthy.
其他題名:
building networks and relationships /
作者:
Ferrand, Alain.
其他作者:
McCarthy, Scott,
出版者:
New York :Routledge, : 2008.,
面頁冊數:
xx, 297 p. :ill. ; : 24 cm.;
標題:
Sports - Societies, etc. -
電子資源:
Click here to view
ISBN:
9780203893036 (e-book : PDF)
Marketing the sports organisation = building networks and relationships /
Ferrand, Alain.
Marketing the sports organisation
building networks and relationships /[electronic resource] :Alain Ferrand and Scott McCarthy. - New York :Routledge,2008. - xx, 297 p. :ill. ;24 cm.
Includes bibliographical references and index.
Relationship marketing for sports organisations : theoretical foundations and challenges -- Strategic analysis for relationship marketing -- Issues in implementing a relationship-marketing strategy -- British judo case study : relationship marketing principles in a national governing body of sport.
Mode of access: World Wide Web.
ISBN: 9780203893036 (e-book : PDF)Subjects--Topical Terms:
285758
Sports
--Societies, etc.
LC Class. No.: GV716 / .F473 2008
Dewey Class. No.: 338.4379606
Marketing the sports organisation = building networks and relationships /
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building networks and relationships /
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Includes bibliographical references and index.
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Relationship marketing for sports organisations : theoretical foundations and challenges -- Strategic analysis for relationship marketing -- Issues in implementing a relationship-marketing strategy -- British judo case study : relationship marketing principles in a national governing body of sport.
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Click here to view
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