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Media today = an introduction to mas...
~
Turow, Joseph.
Media today = an introduction to mass communication /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Media today/ Joseph Turow.
Reminder of title:
an introduction to mass communication /
Author:
Turow, Joseph.
Published:
New York :Routledge, : 2009.,
Description:
xxxii, 679 p. :ill. (chiefly col.). ; : 24 cm.;
Subject:
Mass media. -
Online resource:
Click here to view
ISBN:
9780203895344 (e-book : PDF)
Media today = an introduction to mass communication /
Turow, Joseph.
Media today
an introduction to mass communication /[electronic resource] :Joseph Turow. - 3rd ed. - New York :Routledge,2009. - xxxii, 679 p. :ill. (chiefly col.). ;24 cm.
Includes bibliographical references and index.
pt. 1. Understanding the nature of mass media -- pt. 2. Media giants and cross-media activities -- pt. 3. The print media -- pt. 4. The electronic media -- pt. 5. Advertising and public relations.
Mode of access: World Wide Web.
ISBN: 9780203895344 (e-book : PDF)Subjects--Topical Terms:
195586
Mass media.
LC Class. No.: P90 / .T87 2009
Dewey Class. No.: 302.23
Media today = an introduction to mass communication /
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9780203895344 (e-book : PDF)
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Turow, Joseph.
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Media today
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[electronic resource] :
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an introduction to mass communication /
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Joseph Turow.
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3rd ed.
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New York :
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2009.
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Routledge,
300
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xxxii, 679 p. :
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ill. (chiefly col.). ;
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24 cm.
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Includes bibliographical references and index.
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pt. 1. Understanding the nature of mass media -- pt. 2. Media giants and cross-media activities -- pt. 3. The print media -- pt. 4. The electronic media -- pt. 5. Advertising and public relations.
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Also available in print edition.
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Taylor & Francis (http://www.taylorandfrancis.com)
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Mode of access: World Wide Web.
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Mass media.
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195586
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http://taebc.etailer.dpsl.net/home/html/moreinfo.asp?isbn=0203895347
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Click here to view
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