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Media today = an introduction to mas...
~
Turow, Joseph.
Media today = an introduction to mass communication /
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
Media today/ Joseph Turow.
其他題名:
an introduction to mass communication /
作者:
Turow, Joseph.
出版者:
New York :Routledge, : 2009.,
面頁冊數:
xxxii, 679 p. :ill. (chiefly col.). ; : 24 cm.;
標題:
Mass media. -
電子資源:
Click here to view
ISBN:
9780203895344 (e-book : PDF)
Media today = an introduction to mass communication /
Turow, Joseph.
Media today
an introduction to mass communication /[electronic resource] :Joseph Turow. - 3rd ed. - New York :Routledge,2009. - xxxii, 679 p. :ill. (chiefly col.). ;24 cm.
Includes bibliographical references and index.
pt. 1. Understanding the nature of mass media -- pt. 2. Media giants and cross-media activities -- pt. 3. The print media -- pt. 4. The electronic media -- pt. 5. Advertising and public relations.
Mode of access: World Wide Web.
ISBN: 9780203895344 (e-book : PDF)Subjects--Topical Terms:
195586
Mass media.
LC Class. No.: P90 / .T87 2009
Dewey Class. No.: 302.23
Media today = an introduction to mass communication /
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Click here to view
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