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Experiential marketing = a practical guide to interactive brand experiences /
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
Experiential marketing/ Shaz Smilansky.
其他題名:
a practical guide to interactive brand experiences /
作者:
Smilansky, Shaz.
出版者:
London ;Kogan Page, : 2009.,
面頁冊數:
vi, 264 p. :ill. ; : 25 cm.;
標題:
Branding (Marketing) -
電子資源:
An electronic book accessible through the World Wide Web; click to view
ISBN:
9780749452759
Experiential marketing = a practical guide to interactive brand experiences /
Smilansky, Shaz.
Experiential marketing
a practical guide to interactive brand experiences /[electronic resource] :Shaz Smilansky. - London ;Kogan Page,2009. - vi, 264 p. :ill. ;25 cm.
Includes bibliographical references (p. [258]-259) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
ISBN: 9780749452759Subjects--Topical Terms:
131614
Branding (Marketing)
Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HF5415.1255 / .S55 2009eb
Dewey Class. No.: 658.8/27
Experiential marketing = a practical guide to interactive brand experiences /
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