Strategic customer service = managin...
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  • Strategic customer service = managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits /
  • Record Type: Electronic resources : Monograph/item
    Title/Author: Strategic customer service/ John A. Goodman.
    Reminder of title: managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits /
    Author: Goodman, John A.
    Published: New York :AMACOM, : c2009.,
    Description: xiv, 256 p. :ill. :
    Subject: Customer relations - Management. -
    Online resource: An electronic book accessible through the World Wide Web; click to view
    ISBN: 9780814413333
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