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Marketing accountability = how to measure marketing effectiveness /
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
Marketing accountability/ Malcolm McDonald and Peter Mouncey.
其他題名:
how to measure marketing effectiveness /
作者:
McDonald, Malcolm.
其他作者:
Mouncey, Peter.
出版者:
London ;Kogan Page, : 2009.,
面頁冊數:
viii, 293 p. :ill. :
標題:
Marketing - Management. -
電子資源:
An electronic book accessible through the World Wide Web; click to view
ISBN:
9780749457525 (ebook)
Marketing accountability = how to measure marketing effectiveness /
McDonald, Malcolm.
Marketing accountability
how to measure marketing effectiveness /[electronic resource] :Malcolm McDonald and Peter Mouncey. - London ;Kogan Page,2009. - viii, 293 p. :ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
ISBN: 9780749457525 (ebook)Subjects--Topical Terms:
159377
Marketing
--Management.Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HF5415.13 / .M369159 2009eb
Dewey Class. No.: 658.80072
Marketing accountability = how to measure marketing effectiveness /
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