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Business-to-business brand management = theory, research and executive case study exercises /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Business-to-business brand management/ edited by Mark S. Glynn, Arch G. Woodside.
其他題名:	theory, research and executive case study exercises /
其他作者:	Glynn, Mark S.
出版者:	Bingley :JAI Press, : 2009.,
面頁冊數:	xi, 489 p. :ill. :
標題:	Brand name products - Management. -
電子資源:	An electronic book accessible through the World Wide Web; click to view
ISBN:	1848556705

Business-to-business brand management = theory, research and executive case study exercises /
Business-to-business brand managementtheory, research and executive case study exercises /[electronic resource] :edited by Mark S. Glynn, Arch G. Woodside. - Bingley :JAI Press,2009. - xi, 489 p. :ill. - Advances in business marketing and purchasing,v. 151069-0964 ;.

Includes bibliographical references and index.

Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.

Available via World Wide Web.

ISBN: 1848556705Subjects--Topical Terms:

159411
Brand name products
--Management.Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HD69.B7 / B875 2009eb

Dewey Class. No.: 658.827

Business-to-business brand management = theory, research and executive case study exercises /
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300 $a xi, 489 p. : $b ill.
490 0 $a Advances in business marketing and purchasing, $x 1069-0964 ; $v v. 15
504 $a Includes bibliographical references and index.
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650 0 $a Brand name products $x Management. $3 159411
650 0 $a Industrial marketing. $3 159415
650 0 $a Product management. $3 73244
655 7 $a Electronic books. $2 local. $3 96803
700 1 $a Glynn, Mark S. $3 195615
700 1 $a Woodside, Arch G. $3 195237
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