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The distribution trap = keeping your...
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Thomas, Andrew R.
The distribution trap = keeping your innovations from becoming commodities /
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
The distribution trap/ Andrew R. Thomas, Timothy J. Wilkinson.
其他題名:
keeping your innovations from becoming commodities /
作者:
Thomas, Andrew R.
其他作者:
Wilkinson, Timothy J.
出版者:
Santa Barbara, Calif. :Praeger, : c2010.,
面頁冊數:
x, 172 p. :ill. ; : 25 cm.;
標題:
Distributors (Commerce) -
電子資源:
An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.
ISBN:
0313365539 (e-book)
The distribution trap = keeping your innovations from becoming commodities /
Thomas, Andrew R.
The distribution trap
keeping your innovations from becoming commodities /[electronic resource] :Andrew R. Thomas, Timothy J. Wilkinson. - Santa Barbara, Calif. :Praeger,c2010. - x, 172 p. :ill. ;25 cm.
Includes bibliographical references and index.
The distribution trap -- The (d)evolution of distribution -- Abandoning brand integrity -- Turning your innovations into commodities -- Living the outsourcing compulsion -- The stihl story -- Controlling your channels -- Using a direct marketing strategy -- Going global and keeping the faith -- Distribution: the key to the sustainable enterprise.
ISBN: 0313365539 (e-book)
LCCN: 2009035110Subjects--Topical Terms:
289842
Distributors (Commerce)
LC Class. No.: HF5422 / .T56 2010
Dewey Class. No.: 658.8/7
The distribution trap = keeping your innovations from becoming commodities /
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An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.
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