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Advanced theory and practice in sport marketing

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Advanced theory and practice in sport marketing/ Eric C. Schwarz and Jason D. Hunter.
作者:	Schwarz, Eric C.
其他作者:	Hunter, Jason D.
出版者:	Amsterdam ;Butterworth-Heinemann, : 2008.,
面頁冊數:	xxvi, 443 p. :ill. ; : 26 cm.;
標題:	Sports - Marketing. -
電子資源:	An electronic book accessible through the World Wide Web; click for information
ISBN:	9780750684910

Advanced theory and practice in sport marketing
Schwarz, Eric C.

Advanced theory and practice in sport marketing[electronic resource] /Eric C. Schwarz and Jason D. Hunter. - Amsterdam ;Butterworth-Heinemann,2008. - xxvi, 443 p. :ill. ;26 cm.

Includes bibliographical references (p. 385-404) and index.

Chapter 1: Introduction to Sport Marketing -- Chapter 2: Sport Marketing Research -- Chapter 3 - Sport Marketing Information Systems -- Chapter 4 - Sport Consumer Behavior -- Chapter 5: Business Ethics in Sport Marketing -- Chapter 6: Logistics in Sport Marketing -- Chapter 7: Sport Products and Services -- Chapter 8: Sport Advertising -- Chapter 9: Sport Sponsorship -- Chapter 10: Sport Promotions -- Chapter 11: Sales Management in Sport -- Chapter 12: Sport Retail Management and Entrepreneurship -- Chapter 13: Sport E-Business and E-Commerce -- Chapter 14: International and Global Marketing in Sport -- Chapter 15 - The Future of Sport Marketing - Enterprise Sport Marketing Management.

Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subjectat an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing. Advanced Theory and Practice in Sport Marketing is vital reading for any sport marketing student wishing to progress their knowledge and take their understanding of the industry to the next level. *Practitioner interviews accompanying every chapter, teaming practical advice with high-level sports marketing theory * A clear structure where each chapter includes chapter outlines, chapter objectives, a glossary and ethical and global case studies for illustrative and informative real-world understanding * PowerPoint slides and an electronic test bank available online to accelerate learning * An analysis of advanced topics untouched by existing publications such as data analysis, sport marketing information systems, sport marketing logistics and more.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2009.

Mode of access: World Wide Web.

ISBN: 9780750684910

Source: 140500:140638Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

97120
Sports
--Marketing.Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: GV716 / .S368 2008

Dewey Class. No.: 796.0698

Advanced theory and practice in sport marketing
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245 1 0 $a Advanced theory and practice in sport marketing $h [electronic resource] / $c Eric C. Schwarz and Jason D. Hunter.
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300 $a xxvi, 443 p. : $b ill. ; $c 26 cm.
504 $a Includes bibliographical references (p. 385-404) and index.
505 0 $a Chapter 1: Introduction to Sport Marketing -- Chapter 2: Sport Marketing Research -- Chapter 3 - Sport Marketing Information Systems -- Chapter 4 - Sport Consumer Behavior -- Chapter 5: Business Ethics in Sport Marketing -- Chapter 6: Logistics in Sport Marketing -- Chapter 7: Sport Products and Services -- Chapter 8: Sport Advertising -- Chapter 9: Sport Sponsorship -- Chapter 10: Sport Promotions -- Chapter 11: Sales Management in Sport -- Chapter 12: Sport Retail Management and Entrepreneurship -- Chapter 13: Sport E-Business and E-Commerce -- Chapter 14: International and Global Marketing in Sport -- Chapter 15 - The Future of Sport Marketing - Enterprise Sport Marketing Management.
520 $a Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subjectat an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing. Advanced Theory and Practice in Sport Marketing is vital reading for any sport marketing student wishing to progress their knowledge and take their understanding of the industry to the next level. *Practitioner interviews accompanying every chapter, teaming practical advice with high-level sports marketing theory * A clear structure where each chapter includes chapter outlines, chapter objectives, a glossary and ethical and global case studies for illustrative and informative real-world understanding * PowerPoint slides and an electronic test bank available online to accelerate learning * An analysis of advanced topics untouched by existing publications such as data analysis, sport marketing information systems, sport marketing logistics and more.
533 $a Electronic reproduction. $b Amsterdam : $c Elsevier Science & Technology, $d 2009. $n Mode of access: World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Dec. 3, 2009). $n Access may be restricted to users at subscribing institutions.
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