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Business economics = theory and application /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Business economics/ Neil Harris.
Reminder of title:	theory and application /
Author:	Harris, Neil,
Published:	Oxford :Butterworth-Heinemann, : 2001.,
Description:	xxi, 373 p. :ill. ; : 25 cm.;
Subject:	Managerial economics. -
Online resource:	An electronic book accessible through the World Wide Web; click for information
ISBN:	9780750644549

Business economics = theory and application /
Harris, Neil,1945-

Business economicstheory and application /[electronic resource] :Neil Harris. - Oxford :Butterworth-Heinemann,2001. - xxi, 373 p. :ill. ;25 cm.

Includes bibliographical references and index.

What is business economics? an overview; How businesses produce; Production for profit; Marketing the product; Market forces; Markets in the real world; Competition and competitive strategy; Regulating market power; The macroeconomy and its impact on business 1; The macroeconomy and its impact on business 2; International trade and finance; The internationalism of business; Index.

'Business Economics: Theory and Application' is an undaunting and accessible text that focuses on the real world of business and how this relates to economics. The links to business are far more intrinsic that in other business economics textbooks where a business "flavour" is simply added to traditional economics theory. It provides an in-depth jargon-free analysis, particularly relevant for one semester courses. A variety of case studies and questions are used throughout the text both to illustrate key points and for seminar and assignment work. Diagrams are included to aid the explanation of complex issues, and review and discussion questions are incorporated to consolidate and expand on the learning. A lecturer's supplement accompanies the text. Accessible and undaunting approach for students with very little prior knowledge of the subject Includes economic theory which is used to explore and analyse business issues and application of this theory through international case studies Demonstrates the links between economics, strategy and marketing.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2009.

Mode of access: World Wide Web.

ISBN: 9780750644549

Source: 95006:95005Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

264687
Managerial economics.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HD30.22 / .H37 2001

Dewey Class. No.: 338.5024658

Business economics = theory and application /
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020 $a 9780750644549
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035 $a ocn474930947
037 $a 95006:95005 $b Elsevier Science & Technology $n http://www.sciencedirect.com
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050 1 4 $a HD30.22 $b .H37 2001
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100 1 $a Harris, Neil, $d 1945- $3 291114
245 1 0 $a Business economics $h [electronic resource] : $b theory and application / $c Neil Harris.
260 $a Oxford : $c 2001. $b Butterworth-Heinemann,
300 $a xxi, 373 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
505 0 $a What is business economics? an overview; How businesses produce; Production for profit; Marketing the product; Market forces; Markets in the real world; Competition and competitive strategy; Regulating market power; The macroeconomy and its impact on business 1; The macroeconomy and its impact on business 2; International trade and finance; The internationalism of business; Index.
520 $a 'Business Economics: Theory and Application' is an undaunting and accessible text that focuses on the real world of business and how this relates to economics. The links to business are far more intrinsic that in other business economics textbooks where a business "flavour" is simply added to traditional economics theory. It provides an in-depth jargon-free analysis, particularly relevant for one semester courses. A variety of case studies and questions are used throughout the text both to illustrate key points and for seminar and assignment work. Diagrams are included to aid the explanation of complex issues, and review and discussion questions are incorporated to consolidate and expand on the learning. A lecturer's supplement accompanies the text. Accessible and undaunting approach for students with very little prior knowledge of the subject Includes economic theory which is used to explore and analyse business issues and application of this theory through international case studies Demonstrates the links between economics, strategy and marketing.
533 $a Electronic reproduction. $b Amsterdam : $c Elsevier Science & Technology, $d 2009. $n Mode of access: World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Dec. 3, 2009). $n Access may be restricted to users at subscribing institutions.
650 0 $a Managerial economics. $3 264687
655 7 $a Electronic books. $2 local. $3 96803
710 2 $a ScienceDirect (Online service) $3 254709
776 1 $c Original $z 0750644540 $z 9780750644549 $w (OCoLC)43672660
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780750644549 $z An electronic book accessible through the World Wide Web; click for information
994 $a C0 $b TEF