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Business development = a guide to small business strategy /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Business development/ David Butler.
Reminder of title:	a guide to small business strategy /
Author:	Butler, David,
Published:	Oxford ;Butterworth-Heinemann, : 2001.,
Description:	x, 192 p. :ill. ; : 24 cm.;
Subject:	Strategic planning. -
Online resource:	An electronic book accessible through the World Wide Web; click for information
ISBN:	9780750652476

Business development = a guide to small business strategy /
Butler, David,1951-

Business developmenta guide to small business strategy /[electronic resource] :David Butler. - Oxford ;Butterworth-Heinemann,2001. - x, 192 p. :ill. ;24 cm.

Includes bibliographical references and index.

Preface; The culture shift; Performance review: where are we now?; Planning for the future: where are we going?; What resources will we need?; Developing a sales and marketing strategy; Expanding the market; Understanding customers; Staffing the business; Evaluation financial performance; Planning and obtaining finance; Implementing the strategic plan; Owner-manger: what it takes: Appendix - The revised SFEDI Business Management & Development Standards; Index.

'Business Development' provides a readable and practical book for the growth and development of businesses. This is primarily a textbook for the NVQ4 Business Development qualification, the Institute of Management Certificate in Owner Management courses, and HND Small business modules, but the text is also an invaluable practical guide to owner-managers of small businesses. All businesses pass through several stages of growth and it occurs for a number of reasons, such as change in the commercial market, increased customer demand for services or product, higher numbers of customers. Business Development shows how to make the most of this growth and also how to deal with the different types of problems that are encountered along the way. The book is structured to follow a logical sequence of questions that makes it readily accessible: Where are we now? Where do we want to go? What resources are needed to get there? What sales and marketing policies do we need to develop? It examines the personnel and staffing implications, the efficiency of the current financial management process, and the owner's own abilities to make it all happen. Most important of all it makes the owner-manager takes a long, hard look at the business and where it is really going. First textbook to relate closely to the NVQ4 and IM Certificate course First textbook to relate closely to the NVQ4 and IM Certificate course.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2009.

Mode of access: World Wide Web.

ISBN: 9780750652476

Source: 93744:93743Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

96072
Strategic planning.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HD30.28 / .B867 2001

Dewey Class. No.: 658.022

Business development = a guide to small business strategy /
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504 $a Includes bibliographical references and index.
505 0 $a Preface; The culture shift; Performance review: where are we now?; Planning for the future: where are we going?; What resources will we need?; Developing a sales and marketing strategy; Expanding the market; Understanding customers; Staffing the business; Evaluation financial performance; Planning and obtaining finance; Implementing the strategic plan; Owner-manger: what it takes: Appendix - The revised SFEDI Business Management & Development Standards; Index.
520 $a 'Business Development' provides a readable and practical book for the growth and development of businesses. This is primarily a textbook for the NVQ4 Business Development qualification, the Institute of Management Certificate in Owner Management courses, and HND Small business modules, but the text is also an invaluable practical guide to owner-managers of small businesses. All businesses pass through several stages of growth and it occurs for a number of reasons, such as change in the commercial market, increased customer demand for services or product, higher numbers of customers. Business Development shows how to make the most of this growth and also how to deal with the different types of problems that are encountered along the way. The book is structured to follow a logical sequence of questions that makes it readily accessible: Where are we now? Where do we want to go? What resources are needed to get there? What sales and marketing policies do we need to develop? It examines the personnel and staffing implications, the efficiency of the current financial management process, and the owner's own abilities to make it all happen. Most important of all it makes the owner-manager takes a long, hard look at the business and where it is really going. First textbook to relate closely to the NVQ4 and IM Certificate course First textbook to relate closely to the NVQ4 and IM Certificate course.
533 $a Electronic reproduction. $b Amsterdam : $c Elsevier Science & Technology, $d 2009. $n Mode of access: World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Dec. 3, 2009). $n Access may be restricted to users at subscribing institutions.
650 0 $a Strategic planning. $3 96072
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856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780750652476 $z An electronic book accessible through the World Wide Web; click for information
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/els051/2003389574.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/els051/2003389574.html
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