新生學校財團法人新生醫護管理專科學校圖書館 |

Hands-on guide to creating Flash advertising = from concept to tracking--microsites, video ads, and more /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Hands-on guide to creating Flash advertising/ Jason Fincanon.
其他題名:	from concept to tracking--microsites, video ads, and more /
作者:	Fincanon, Jason.
出版者:	Amsterdam ;Elsevier/Focal Press, : c2008.,
面頁冊數:	xxi, 231 p. :ill. ; : 24 cm.;
附註:	Includes index.
標題:	Computer animation. -
電子資源:	An electronic book accessible through the World Wide Web; click for information
ISBN:	9780240809496

Hands-on guide to creating Flash advertising = from concept to tracking--microsites, video ads, and more /
Fincanon, Jason.

Hands-on guide to creating Flash advertisingfrom concept to tracking--microsites, video ads, and more /[electronic resource] :Jason Fincanon. - Amsterdam ;Elsevier/Focal Press,c2008. - xxi, 231 p. :ill. ;24 cm. - The Focal Press hands-on guide series. - Focal hands-on guide series..

Includes index.

Flash Advertising Quick Start; Constants and Considerations; Designing Banner Ads; Preparing and Building Ads; Forms and Data in Ads; File Optimization; Third Party Rich Media Technologies; Trafficking and Tracking Your Ads; Designing Micro Sites; Preparing and Building Micro Sites; Driving Traffic to Your Micro Site; Advertising Examples; Snippets and Classes.

Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: * Mastering the myriad of ad specs, deadlines, quality and version control issues * Creating ads that balance campaign goals with design constraints * Preparing and building ads with team and QC standards * Using forms and data in ads without file bloat * File optimization techniques for swf files * 3rd party rich media technologies that transcend the 30k banner * Trafficking and tracking ads for impressions, interactions, clicks, and conversions * Using ActionScript to save development time and implement team standards Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com * Part of the "Hands-On" series, edited by veteran Dan Rayburn, which serves as the ultimate resource in streaming and digital media-based subjects * Author is a senior multimedia developer with one of the nation's largest advertising agencies. * Development processes for state-of-the-art Flash advertising projects is revealed, with ads displayed on the companion web site.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2010.

Mode of access: World Wide Web.

ISBN: 9780240809496

Source: 139782:139919Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Uniform Titles:

Flash (Computer file)
Subjects--Topical Terms:

73157
Computer animation.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: TR897.7 / .F48 2008

Dewey Class. No.: 006.6/93

Hands-on guide to creating Flash advertising = from concept to tracking--microsites, video ads, and more /
LDR:03369cmm 2200349Ia 4500 001 153101
003 OCoLC
005 20100729101520.0
006 m d
007 cr cn|||||||||
008 160218s2008 ne a o 001 0 eng d
020 $a 9780240809496
020 $a 0240809491
035 $a (OCoLC)499049844
035 $a ocn499049844
037 $a 139782:139919 $b Elsevier Science & Technology $n http://www.sciencedirect.com
040 $a OPELS $b eng $c OPELS
049 $a TEFA
050 1 4 $a TR897.7 $b .F48 2008
082 0 4 $a 006.6/93 $2 22
100 1 $a Fincanon, Jason. $3 291229
245 1 0 $a Hands-on guide to creating Flash advertising $h [electronic resource] : $b from concept to tracking--microsites, video ads, and more / $c Jason Fincanon.
260 $a Amsterdam ; $a Boston : $c c2008. $b Elsevier/Focal Press,
300 $a xxi, 231 p. : $b ill. ; $c 24 cm.
490 1 $a The Focal Press hands-on guide series
500 $a Includes index.
505 0 $a Flash Advertising Quick Start; Constants and Considerations; Designing Banner Ads; Preparing and Building Ads; Forms and Data in Ads; File Optimization; Third Party Rich Media Technologies; Trafficking and Tracking Your Ads; Designing Micro Sites; Preparing and Building Micro Sites; Driving Traffic to Your Micro Site; Advertising Examples; Snippets and Classes.
520 $a Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: * Mastering the myriad of ad specs, deadlines, quality and version control issues * Creating ads that balance campaign goals with design constraints * Preparing and building ads with team and QC standards * Using forms and data in ads without file bloat * File optimization techniques for swf files * 3rd party rich media technologies that transcend the 30k banner * Trafficking and tracking ads for impressions, interactions, clicks, and conversions * Using ActionScript to save development time and implement team standards Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com * Part of the "Hands-On" series, edited by veteran Dan Rayburn, which serves as the ultimate resource in streaming and digital media-based subjects * Author is a senior multimedia developer with one of the nation's largest advertising agencies. * Development processes for state-of-the-art Flash advertising projects is revealed, with ads displayed on the companion web site.
533 $a Electronic reproduction. $b Amsterdam : $c Elsevier Science & Technology, $d 2010. $n Mode of access: World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Jan. 14, 2010). $n Access may be restricted to users at subscribing institutions.
630 0 0 $a Flash (Computer file) $3 87269
650 0 $a Computer animation. $3 73157
650 0 $a Internet advertising. $3 73062
655 7 $a Electronic books. $2 local. $3 96803
710 2 $a ScienceDirect (Online service) $3 254709
776 1 $c Original $z 9780240809496 $z 0240809491 $w (DLC) 2007023375 $w (OCoLC)141853630
830 0 $a Focal hands-on guide series. $3 291228
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780240809496 $z An electronic book accessible through the World Wide Web; click for information
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0719/2007023375.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0803/2007023375-d.html
994 $a C0 $b TEF