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Cybermarketing = how to use the Internet to market your goods and services /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Cybermarketing/ Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi.
Reminder of title:	how to use the Internet to market your goods and services /
Author:	Bickerton, Pauline.
other author:	Pardesi, Upkar.
Published:	Oxford ;Butterworth-Heinemann, : 2000.,
Description:	xvi, 355 p. :ill. ; : 24 cm.;
Notes:	"Published in association with the Chartered Institute of Marketing."
Subject:	Internet marketing. -
Online resource:	An electronic book accessible through the World Wide Web; click for information
ISBN:	9780750647045

Cybermarketing = how to use the Internet to market your goods and services /
Bickerton, Pauline.

Cybermarketinghow to use the Internet to market your goods and services /[electronic resource] :Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi. - 2nd ed. - Oxford ;Butterworth-Heinemann,2000. - xvi, 355 p. :ill. ;24 cm.

"Published in association with the Chartered Institute of Marketing."

Includes bibliographical references and index.

Marketing with the Internet; Finding out about your world and your market; Researching your markets on the Internet; Making your information system work; Segmentation: establishing a niche in the global market; Exploiting your global niche: the best marketing mix; Promoting yourself online; Producing your promotional materials online; E-commerce: selling online; Where is all this taking us?

'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by: * Increasing the up to date case material * Having a live Internet site to support the book * Adding a collection of key URLs for market research purposes * Adding a new section on marketing information systems * More coverage on electronic direct and 1 to 1 marketing * Covering intranets for Marcomms in more depth * Building on 'Justifying the Business Case' * Updated and expanded information on pricing and branding. This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels. Thorough revision based on successful 1st edition Written by an author team who have advised some of the world's largest companies and consultancies on net strategy.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2009.

Mode of access: World Wide Web.

ISBN: 9780750647045

Source: 95055:95054Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

73029
Internet marketing.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF5415.1265 / .B53 2000

Dewey Class. No.: 658.8/4

Cybermarketing = how to use the Internet to market your goods and services /
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505 0 $a Marketing with the Internet; Finding out about your world and your market; Researching your markets on the Internet; Making your information system work; Segmentation: establishing a niche in the global market; Exploiting your global niche: the best marketing mix; Promoting yourself online; Producing your promotional materials online; E-commerce: selling online; Where is all this taking us?
520 $a 'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by: * Increasing the up to date case material * Having a live Internet site to support the book * Adding a collection of key URLs for market research purposes * Adding a new section on marketing information systems * More coverage on electronic direct and 1 to 1 marketing * Covering intranets for Marcomms in more depth * Building on 'Justifying the Business Case' * Updated and expanded information on pricing and branding. This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels. Thorough revision based on successful 1st edition Written by an author team who have advised some of the world's largest companies and consultancies on net strategy.
533 $a Electronic reproduction. $b Amsterdam : $c Elsevier Science & Technology, $d 2009. $n Mode of access: World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Dec. 3, 2009). $n Access may be restricted to users at subscribing institutions.
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