語系:
繁體中文
English
說明(常見問題)
回圖書館
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Creating valuable business strategies
~
Mathur, Shiv Sahai.
Creating valuable business strategies
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
Creating valuable business strategies/ Shiv S. Mathur and Alfred Kenyon.
作者:
Mathur, Shiv Sahai.
其他作者:
出版者:
Amsterdam ;Elsevier/Butterworth-Heinemann, : 2008.,
面頁冊數:
xxii, 238 p. :ill. ; : 24 cm.;
標題:
ISBN:
9780750685481
Creating valuable business strategies
Mathur, Shiv Sahai.
Creating valuable business strategies
[electronic resource] /Shiv S. Mathur and Alfred Kenyon. - 1st ed. - Amsterdam ;Elsevier/Butterworth-Heinemann,2008. - xxii, 238 p. :ill. ;24 cm.
Creating Valuable Business Strategies will change existing mindsets about strategy. Here is an answer for the strategist who asks, 'What should I do differently next Monday morning?'. The object of strategy is to create financial value and the offering-centred approach of Creating Valuable Business Strategies provides a novel and pragmatic framework for setting strategic direction: choosing which markets to contest and how. This book: * Identifies the individual offering as the fundamental unit of strategy--the choices that customers make regarding individual offerings are at the root of a company's financial success. * Provides an innovative and comprehensive approach to profitable business strategy--designing each offering and also the collection as a whole. * Explains that strategy is a task for all businesses with offerings, even the smallest, not just the giants. The book first sets the scene and makes the case that each value-adding offering needs a competitive strategy: it must have a winning competitive position and use one or more winning resources. It provides the reader with a rich classification of how an offering can be competitively positioned vis?-vis rival offerings and customers. Winning resources and why offerings need them is discussed next. Corporate strategy, i.e. the managing of the company's whole collection of offerings is then examined. This is followed by a discussion of the implications for organizing and structuring for an offering-centred approach to strategy. Finally all the aspects of this new framework that may meet with resistance are explored. Creating Valuable Business Strategies is essential reading for anyone who is involved in designing tomorrow's offerings: from the backroom specialist to the CEO. It has a clear logical presentation with a focus on practical implementation. * Rejuvenate your business strategy by becoming customer-facing from the ground-up rather than inwardly operational * A radical yet wholly pragmatic approach that places the individual business offering firmly at the heart of successful strategic planning * Tackles the potential difficulties of complex multi-unit companies and methods to overcome them.#0
Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2009.
Mode of access: World Wide Web.
ISBN: 9780750685481
Source: 137050:137185Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:
72593
Index Terms--Genre/Form:
239592
LC Class. No.: HD30.28 / .M37417 2008
Dewey Class. No.: 658.4/012
Creating valuable business strategies
LDR
:03240cmm 2200265Ia 4500
001
153145
003
OCoLC
005
20100729101520.0
006
m d
007
cr cn|||||||||
008
160218s2008 ne a ob 001 0 eng d
020
$a
9780750685481
020
$a
0750685484
035
$a
(OCoLC)474931178
035
$a
ocn474931178
037
$a
137050:137185
$b
Elsevier Science & Technology
$n
http://www.sciencedirect.com
040
$a
OPELS
$b
eng
$c
OPELS
049
$a
TEFA
050
1 4
$a
HD30.28
$b
.M37417 2008
082
0 4
$a
658.4/012
$2
22
100
1
$a
Mathur, Shiv Sahai.
$3
291336
245
1 0
$a
Creating valuable business strategies
$h
[electronic resource] /
$c
Shiv S. Mathur and Alfred Kenyon.
250
$a
1st ed.
260
$a
Amsterdam ;
$a
Boston :
$c
2008.
$b
Elsevier/Butterworth-Heinemann,
300
$a
xxii, 238 p. :
$b
ill. ;
$c
24 cm.
520
$a
Creating Valuable Business Strategies will change existing mindsets about strategy. Here is an answer for the strategist who asks, 'What should I do differently next Monday morning?'. The object of strategy is to create financial value and the offering-centred approach of Creating Valuable Business Strategies provides a novel and pragmatic framework for setting strategic direction: choosing which markets to contest and how. This book: * Identifies the individual offering as the fundamental unit of strategy--the choices that customers make regarding individual offerings are at the root of a company's financial success. * Provides an innovative and comprehensive approach to profitable business strategy--designing each offering and also the collection as a whole. * Explains that strategy is a task for all businesses with offerings, even the smallest, not just the giants. The book first sets the scene and makes the case that each value-adding offering needs a competitive strategy: it must have a winning competitive position and use one or more winning resources. It provides the reader with a rich classification of how an offering can be competitively positioned vis?-vis rival offerings and customers. Winning resources and why offerings need them is discussed next. Corporate strategy, i.e. the managing of the company's whole collection of offerings is then examined. This is followed by a discussion of the implications for organizing and structuring for an offering-centred approach to strategy. Finally all the aspects of this new framework that may meet with resistance are explored. Creating Valuable Business Strategies is essential reading for anyone who is involved in designing tomorrow's offerings: from the backroom specialist to the CEO. It has a clear logical presentation with a focus on practical implementation. * Rejuvenate your business strategy by becoming customer-facing from the ground-up rather than inwardly operational * A radical yet wholly pragmatic approach that places the individual business offering firmly at the heart of successful strategic planning * Tackles the potential difficulties of complex multi-unit companies and methods to overcome them.#0
533
$a
Electronic reproduction.
$b
Amsterdam :
$c
Elsevier Science & Technology,
$d
2009.
$n
Mode of access: World Wide Web.
$n
System requirements: Web browser.
$n
Title from title screen (viewed on Dec. 3, 2009).
$n
Access may be restricted to users at subscribing institutions.
650
0
$3
72593
655
7
$3
239592
700
$q
(Greta Eva Nina)
$e
作.
$3
98101
710
$3
251528
筆 0 讀者評論
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼
登入