新生學校財團法人新生醫護管理專科學校圖書館 |

Cult of analytics = driving online marketing strategies using Web analytics /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Cult of analytics/ Steve Jackson.
Reminder of title:	driving online marketing strategies using Web analytics /
Author:	Jackson, Steve.
Published:	Amsterdam ;Elsevier/Butterworth-Heinemann, : 2009.,
Description:	xviii, 265 p. :ill. ; : 25 cm.;
Notes:	Includes index.
Subject:	Internet marketing. -
Online resource:	An electronic book accessible through the World Wide Web; click for information
ISBN:	9781856176118

Cult of analytics = driving online marketing strategies using Web analytics /
Jackson, Steve.

Cult of analyticsdriving online marketing strategies using Web analytics /[electronic resource] :Steve Jackson. - 1st ed. - Amsterdam ;Elsevier/Butterworth-Heinemann,2009. - xviii, 265 p. :ill. ;25 cm. - E-marketing essentials. - E-marketing essentials..

Includes index.

The Organizational Hub and Spoke Method; Understanding Reach, Engage, Activate and Nurture (REAN); How to develop KPIs; Quick Wins and How to Use Them; The Tools of the Trade; Developing and Measuring Motivational and Behavioral Personae; Using the Insight Model to Improve Conversion and Retention; Simplified Reporting; The Proliferation Process.

If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide you with the tools and insight you need to do just that. Even more, it will give you an actionable plan to transform the culture of your organization into one that uses web analytics on a daily basis, focusing on real changes you can make to your department and processes to transform the way your business works. With examples from dozens of companies ranging from small businesses, to consumer sites like Amazon, to some of the largest companies in the world including Tesco and Google, Cult of Analytics demonstrates just how to apply web analytics to your business. * Unique: demand from marketers for a guide to building web analytics into business * Real-world examples show what does and doesn't work online to meet online business objectives * Covers both the technicalities of web analytics and the strategy behind using them in one handy guide to give marketers the complete picture.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2010.

Mode of access: World Wide Web.

ISBN: 9781856176118

Source: 140309:140447Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

73029
Internet marketing.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF5415.1265 / .J23 2009

Dewey Class. No.: 658.872

Cult of analytics = driving online marketing strategies using Web analytics /
LDR:03226cmm 2200421Ia 4500 001 153151
003 OCoLC
005 20100729101520.0
006 m d
007 cr cn|||||||||
008 160218s2009 ne a s 001 0 eng d
019 $a 297144979
020 $a 9781856176118
020 $a 1856176118
029 1 $a BWK $b L9818540
029 1 $a BWX $b R6791771
035 $a (OCoLC)500570963 $z (OCoLC)297144979
035 $a ocn500570963
037 $a 140309:140447 $b Elsevier Science & Technology $n http://www.sciencedirect.com
040 $a OPELS $b eng $c OPELS $d YDXCP $d BTCTA $d BWK $d BWX
049 $a TEFA
050 1 4 $a HF5415.1265 $b .J23 2009
082 0 4 $a 658.872 $2 22
100 1 $a Jackson, Steve. $3 291351
245 1 0 $a Cult of analytics $h [electronic resource] : $b driving online marketing strategies using Web analytics / $c Steve Jackson.
250 $a 1st ed.
260 $a Amsterdam ; $a Boston : $c 2009. $b Elsevier/Butterworth-Heinemann,
300 $a xviii, 265 p. : $b ill. ; $c 25 cm.
490 1 $a E-marketing essentials
500 $a Includes index.
505 0 $a The Organizational Hub and Spoke Method; Understanding Reach, Engage, Activate and Nurture (REAN); How to develop KPIs; Quick Wins and How to Use Them; The Tools of the Trade; Developing and Measuring Motivational and Behavioral Personae; Using the Insight Model to Improve Conversion and Retention; Simplified Reporting; The Proliferation Process.
520 $a If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide you with the tools and insight you need to do just that. Even more, it will give you an actionable plan to transform the culture of your organization into one that uses web analytics on a daily basis, focusing on real changes you can make to your department and processes to transform the way your business works. With examples from dozens of companies ranging from small businesses, to consumer sites like Amazon, to some of the largest companies in the world including Tesco and Google, Cult of Analytics demonstrates just how to apply web analytics to your business. * Unique: demand from marketers for a guide to building web analytics into business * Real-world examples show what does and doesn't work online to meet online business objectives * Covers both the technicalities of web analytics and the strategy behind using them in one handy guide to give marketers the complete picture.
533 $a Electronic reproduction. $b Amsterdam : $c Elsevier Science & Technology, $d 2010. $n Mode of access: World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Jan. 14, 2010). $n Access may be restricted to users at subscribing institutions.
650 0 $a Internet marketing. $3 73029
650 0 $a Web usage mining. $3 132156
655 7 $a Electronic books. $2 local. $3 96803
710 2 $a ScienceDirect (Online service) $3 254709
776 1 $c Original $z 9781856176118 $z 1856176118 $w (OCoLC)318675030
830 0 $a E-marketing essentials. $3 291350
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9781856176118 $z An electronic book accessible through the World Wide Web; click for information
938 $a YBP Library Services $b YANK $n 2929753
938 $a Baker and Taylor $b BTCP $n BK0008127848
938 $a Blackwell Book Service UK $b BBUK $n L9818540 $c 26.99
938 $a Blackwell Book Service $b BBUS $n R6791771 $c $5 4.95
994 $a C0 $b TEF