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Digital video recorders = DVRs changing TV and advertising forever /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Digital video recorders/ Jimmy Schaeffler.
其他題名:	DVRs changing TV and advertising forever /
作者:	Schaeffler, Jimmy.
出版者:	Amsterdam ;Focal Press/Elsevier, : c2009.,
面頁冊數:	xx, 289 p. :ill. ; : 23 cm.;
標題:	Digital video tape recorders. -
電子資源:	An electronic book accessible through the World Wide Web; click for information
ISBN:	9780240811161

Digital video recorders = DVRs changing TV and advertising forever /
Schaeffler, Jimmy.

Digital video recordersDVRs changing TV and advertising forever /[electronic resource] :Jimmy Schaeffler. - Amsterdam ;Focal Press/Elsevier,c2009. - xx, 289 p. :ill. ;23 cm. - NAB executive technology briefings. - NAB executive technology briefings..

Includes bibliographical references and index.

1. The Big Picture: An Overview of Digital Video Recorders -- 2. DVR History and Technology -- 3. The Business of DVRs -- 4. DVR Uses and Applications -- 5. Business Models -- 6. Business Examples/Case Studies -- 7. Choosing DVRs For Customers -- 8. The Future of DVRs -- Glossary -- Appendices.

Four specific trends are driving the DVR industry: consumer content choice, consumer content control, personalization of content libraries, and the ability to transfer content from device-to-device and person-to-person. "Digital Video Recorders" features a macro and micro views of the already established yet still burgeoning DVR industry. As part of the NAB Executive Technology Briefing series, this book gives you a wealth of market knowledge, business models, case studies, and industry insignts explained in a non-technical fashion. "Digital Video Recorders" discusses the impact of the technology across many different industries and platforms, explains hardware, software and technology of set-top boxes, DVR infrastructure, on-screen guides, planning and scheduling, content security, and more. Whether you are an executive in the broadcast, telecommunications, consumer electronic, or advertising space, you will expand your knowledge on DVR impact, explore new business opportunities, and get a brief overview of the technical terms needed. You will also be able to accurately analyze and understand the trends, projections and other data, all of which will help lead to the expedited growth and development of DVR industry. * Part of the NAB Executive Technology Briefing series which brings you industry technology information in a consice market brief * Quickly get up to speed on terms, market, and the business of the DVR industry * Packed with real-world case studies and exclusive market research for a comprehesive insight.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2010.

Mode of access: World Wide Web.

ISBN: 9780240811161

Source: 156289:156451Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

291392
Digital video tape recorders.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: TK6655.V5 / S33 2009

Dewey Class. No.: 621.38833

Digital video recorders = DVRs changing TV and advertising forever /
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505 0 $a An overview of digital video recorders -- What is a DVR? -- The business of DVRs -- DVR uses and applications -- Business models -- Customers : how to choose a DVR? -- International DVR growth -- The future of DVRs -- Appendix A: Glossary -- Appendix B: Companies driving global DVR -- Appendix C: Audience insight : U.S. DVR penetration and usage (courtesy Nielsen).
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