新生學校財團法人新生醫護管理專科學校圖書館 |

Gay and lesbian tourism = the essential guide for marketing /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Gay and lesbian tourism/ Jeff Guaracino.
其他題名:	the essential guide for marketing /
作者:	Guaracino, Jeff.
出版者:	Amsterdam ;Elsevier/Butterworth-Heinemann, : 2007.,
面頁冊數:	xix, 183 p. :ill. ; : 24 cm.;
附註:	Includes index.
標題:	Gay travelers. -
電子資源:	An electronic book accessible through the World Wide Web; click for information
ISBN:	9780750682329

Gay and lesbian tourism = the essential guide for marketing /
Guaracino, Jeff.

Gay and lesbian tourismthe essential guide for marketing /[electronic resource] :Jeff Guaracino. - 1st ed. - Amsterdam ;Elsevier/Butterworth-Heinemann,2007. - xix, 183 p. :ill. ;24 cm.

Includes index.

Includes bibliographical references and index.

I.Introduction to gay and lesbian tourism -- II.Research: The demographic and economic profile -- III.What makes a destination or travel product gay-friendly? -- IV.Marketing: Starting your own tourism campaign -- V.Building stakeholder support -- VI.Overcoming challenges -- VII.Future Trends -- VIII.Terminology: Getting it straight.

This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community. * The only book to offer a comprehensive foundation of knowledge for marketers on the gay and lesbian travel consumer * Provides a current and comprehensive survey of research * Offers a practical approach from the industry's top experts in gay tourism.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2009.

Mode of access: World Wide Web.

ISBN: 9780750682329

Source: 132021:132128Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

291682
Gay travelers.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HQ75.25 / .G83 2007

Dewey Class. No.: 338.47910688

Gay and lesbian tourism = the essential guide for marketing /
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300 $a xix, 183 p. : $b ill. ; $c 24 cm.
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504 $a Includes bibliographical references and index.
505 0 $a I.Introduction to gay and lesbian tourism -- II.Research: The demographic and economic profile -- III.What makes a destination or travel product gay-friendly? -- IV.Marketing: Starting your own tourism campaign -- V.Building stakeholder support -- VI.Overcoming challenges -- VII.Future Trends -- VIII.Terminology: Getting it straight.
520 $a This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community. * The only book to offer a comprehensive foundation of knowledge for marketers on the gay and lesbian travel consumer * Provides a current and comprehensive survey of research * Offers a practical approach from the industry's top experts in gay tourism.
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