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Global business = 308 tips to take your company worldwide /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Global business/ Lawrence E. Koslow and Robert H. Scarlett.
其他題名:	308 tips to take your company worldwide /
作者:	Koslow, Lawrence E.
其他作者:	Scarlett, Robert H.
出版者:	Houston, Tex. :Cashman Dudley, : c1999.,
面頁冊數:	1 online resource (xx, 340 p.) :ill. :
附註:	Description based on print version record.
標題:	International business enterprises - Management. -
電子資源:	http://www.sciencedirect.com/science/book/9780884157533
ISBN:	9780080507415 (electronic bk.)

Global business = 308 tips to take your company worldwide /
Koslow, Lawrence E.

Global business308 tips to take your company worldwide /[electronic resource] :Lawrence E. Koslow and Robert H. Scarlett. - Houston, Tex. :Cashman Dudley,c1999. - 1 online resource (xx, 340 p.) :ill.

Description based on print version record.

Includes bibliographical references (p. 332) and index.

Developing an international plan -- Cross-cultural awareness -- Economic integration -- Importing -- Exporting -- Transporting goods internationally -- Planning international operations -- International financial management -- International tax planning -- Marketing and sales -- International human resources -- Risk management and corporate security -- International legal management -- Market entry strategies: global business without leaving home -- Market entry strategies: direct marketing from the home country -- Market entry strategies: selling through international agents and distributors -- International franchising -- Technology licensing -- Determining what to licence -- Managing licensees -- Protecting intellectual property -- International alliances: non-equality -- International alliances: equity -- Major issues in forming an IEJV -- Establishing direct operations abroad -- Acquiring a local company -- Relationships with subsidiaries -- Family business considerations -- Capitalizing on international trends -- International negotiations -- International ethics.

In today's world, more and more businesses are taking steps toward globalization, and companies must work to remain competitive. 'Global Business' will help every business professional understand how all the components fit together to create a truly global business.

ISBN: 9780080507415 (electronic bk.)Subjects--Topical Terms:

100755
International business enterprises
--Management.Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HD62.4 / .K677 1999eb

Dewey Class. No.: 658/.049

Global business = 308 tips to take your company worldwide /
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245 1 0 $a Global business $h [electronic resource] : $b 308 tips to take your company worldwide / $c Lawrence E. Koslow and Robert H. Scarlett.
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300 $a 1 online resource (xx, 340 p.) : $b ill.
500 $a Description based on print version record.
504 $a Includes bibliographical references (p. 332) and index.
505 0 $a Developing an international plan -- Cross-cultural awareness -- Economic integration -- Importing -- Exporting -- Transporting goods internationally -- Planning international operations -- International financial management -- International tax planning -- Marketing and sales -- International human resources -- Risk management and corporate security -- International legal management -- Market entry strategies: global business without leaving home -- Market entry strategies: direct marketing from the home country -- Market entry strategies: selling through international agents and distributors -- International franchising -- Technology licensing -- Determining what to licence -- Managing licensees -- Protecting intellectual property -- International alliances: non-equality -- International alliances: equity -- Major issues in forming an IEJV -- Establishing direct operations abroad -- Acquiring a local company -- Relationships with subsidiaries -- Family business considerations -- Capitalizing on international trends -- International negotiations -- International ethics.
520 $a In today's world, more and more businesses are taking steps toward globalization, and companies must work to remain competitive. 'Global Business' will help every business professional understand how all the components fit together to create a truly global business.
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