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Handbook of hospitality marketing management

Record Type:	Electronic resources : Monograph/item
Title/Author:	Handbook of hospitality marketing management/ editor, Haemoon Oh ; editor in chief, Abraham Pizam.
other author:	Oh, Haemoon.
Published:	Oxford :Butterworth-Heinemann, : 2008.,
Description:	1 online resource (xxii, 552 p.)
Notes:	Description based on print version record.
Subject:	Hospitality industry - Marketing. -
Online resource:	An electronic book accessible through the World Wide Web; click for information
ISBN:	9780080569437 (electronic bk.)

Handbook of hospitality marketing management
Handbook of hospitality marketing management[electronic resource] /editor, Haemoon Oh ; editor in chief, Abraham Pizam. - Oxford :Butterworth-Heinemann,2008. - 1 online resource (xxii, 552 p.)

Description based on print version record.

Includes bibliographical references and index.

Handbook of Hospitality Marketing Management is packed with investigations into mainstream hospitality marketing issues and practices which offer practical guidelines for applying topical research results to industry's daily operations. Internationally recognized leading researchers provide thorough discussion, reviewing hospitality marketing research by specifc topics. The depth and coverage of each topic is unprecedented. This book is a must-read for hospitality researchers and educators, students and industry practitioners. * Fundamental issues of hospitality marketing including the concept of hospitality, social responsibilities and basic principles * Essentials of the hospitality marketing mix such as branding, advertising and business performance * Hospitality consumer behavior including information search behavior, customer satisfaction and behavioral pricing * Destination marketing issues such as push and pull dynamics in travel decisions, and group decision making in travel * Special marketing topics such as internal marketing and casino marketing.

ISBN: 9780080569437 (electronic bk.)Subjects--Topical Terms:

96867
Hospitality industry
--Marketing.Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: TX911.3.M3 / H36 2008eb

Dewey Class. No.: 647.95/068/8

Handbook of hospitality marketing management
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050 4 $a TX911.3.M3 $b H36 2008eb
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245 0 0 $a Handbook of hospitality marketing management $h [electronic resource] / $c editor, Haemoon Oh ; editor in chief, Abraham Pizam.
260 $a Oxford : $c 2008. $b Butterworth-Heinemann,
300 $a 1 online resource (xxii, 552 p.)
500 $a Description based on print version record.
504 $a Includes bibliographical references and index.
520 $a Handbook of Hospitality Marketing Management is packed with investigations into mainstream hospitality marketing issues and practices which offer practical guidelines for applying topical research results to industry's daily operations. Internationally recognized leading researchers provide thorough discussion, reviewing hospitality marketing research by specifc topics. The depth and coverage of each topic is unprecedented. This book is a must-read for hospitality researchers and educators, students and industry practitioners. * Fundamental issues of hospitality marketing including the concept of hospitality, social responsibilities and basic principles * Essentials of the hospitality marketing mix such as branding, advertising and business performance * Hospitality consumer behavior including information search behavior, customer satisfaction and behavioral pricing * Destination marketing issues such as push and pull dynamics in travel decisions, and group decision making in travel * Special marketing topics such as internal marketing and casino marketing.
650 0 $a Hospitality industry $x Marketing. $3 96867
650 0 $a Food service $x Marketing. $3 291709
650 0 $a Restaurants $x Marketing. $3 291710
655 7 $a Electronic books. $2 local. $3 96803
700 1 $a Oh, Haemoon. $3 291707
700 1 $a Pizam, Abraham. $3 291708
776 0 8 $i Print version: $t Handbook of hospitality marketing management. $d Oxford : Butterworth-Heinemann, 2008 $z 9780080450803 $w (OCoLC)192082637
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780080450803 $z An electronic book accessible through the World Wide Web; click for information
856 4 0 $3 NetLibrary $u http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=298193
856 4 0 $z Click here to view book $u http://public.eblib.com/EBLPublic/PublicView.do?ptiID=477424
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