新生學校財團法人新生醫護管理專科學校圖書館 |

Handbook of hospitality marketing management

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Handbook of hospitality marketing management/ editor, Haemoon Oh ; editor in chief, Abraham Pizam.
其他作者:	Oh, Haemoon.
出版者:	Oxford :Butterworth-Heinemann, : 2008.,
面頁冊數:	1 online resource (xxii, 552 p.)
附註:	Description based on print version record.
標題:	Hospitality industry - Marketing. -
電子資源:	An electronic book accessible through the World Wide Web; click for information
ISBN:	9780080569437 (electronic bk.)

Handbook of hospitality marketing management
Handbook of hospitality marketing management[electronic resource] /editor, Haemoon Oh ; editor in chief, Abraham Pizam. - Oxford :Butterworth-Heinemann,2008. - 1 online resource (xxii, 552 p.)

Description based on print version record.

Includes bibliographical references and index.

Handbook of Hospitality Marketing Management is packed with investigations into mainstream hospitality marketing issues and practices which offer practical guidelines for applying topical research results to industry's daily operations. Internationally recognized leading researchers provide thorough discussion, reviewing hospitality marketing research by specifc topics. The depth and coverage of each topic is unprecedented. This book is a must-read for hospitality researchers and educators, students and industry practitioners. * Fundamental issues of hospitality marketing including the concept of hospitality, social responsibilities and basic principles * Essentials of the hospitality marketing mix such as branding, advertising and business performance * Hospitality consumer behavior including information search behavior, customer satisfaction and behavioral pricing * Destination marketing issues such as push and pull dynamics in travel decisions, and group decision making in travel * Special marketing topics such as internal marketing and casino marketing.

ISBN: 9780080569437 (electronic bk.)Subjects--Topical Terms:

96867
Hospitality industry
--Marketing.Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: TX911.3.M3 / H36 2008eb

Dewey Class. No.: 647.95/068/8

Handbook of hospitality marketing management
LDR:02567cmm 2200337Ia 4500 001 153299
003 OCoLC
005 20100729101520.0
006 m d
007 cr cnu---unuuu
008 160218s2008 enk ob 001 0 eng d
020 $a 9780080569437 (electronic bk.)
020 $a 0080569439 (electronic bk.)
035 $a (OCoLC)474930932
035 $a ocn474930932
040 $a OPELS $b eng $c OPELS $d N $d YDXCP $d OCLCQ $d EBLCP
049 $a TEFA
050 4 $a TX911.3.M3 $b H36 2008eb
082 0 4 $a 647.95/068/8 $2 22
245 0 0 $a Handbook of hospitality marketing management $h [electronic resource] / $c editor, Haemoon Oh ; editor in chief, Abraham Pizam.
260 $a Oxford : $c 2008. $b Butterworth-Heinemann,
300 $a 1 online resource (xxii, 552 p.)
500 $a Description based on print version record.
504 $a Includes bibliographical references and index.
520 $a Handbook of Hospitality Marketing Management is packed with investigations into mainstream hospitality marketing issues and practices which offer practical guidelines for applying topical research results to industry's daily operations. Internationally recognized leading researchers provide thorough discussion, reviewing hospitality marketing research by specifc topics. The depth and coverage of each topic is unprecedented. This book is a must-read for hospitality researchers and educators, students and industry practitioners. * Fundamental issues of hospitality marketing including the concept of hospitality, social responsibilities and basic principles * Essentials of the hospitality marketing mix such as branding, advertising and business performance * Hospitality consumer behavior including information search behavior, customer satisfaction and behavioral pricing * Destination marketing issues such as push and pull dynamics in travel decisions, and group decision making in travel * Special marketing topics such as internal marketing and casino marketing.
650 0 $a Hospitality industry $x Marketing. $3 96867
650 0 $a Food service $x Marketing. $3 291709
650 0 $a Restaurants $x Marketing. $3 291710
655 7 $a Electronic books. $2 local. $3 96803
700 1 $a Oh, Haemoon. $3 291707
700 1 $a Pizam, Abraham. $3 291708
776 0 8 $i Print version: $t Handbook of hospitality marketing management. $d Oxford : Butterworth-Heinemann, 2008 $z 9780080450803 $w (OCoLC)192082637
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780080450803 $z An electronic book accessible through the World Wide Web; click for information
856 4 0 $3 NetLibrary $u http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=298193
856 4 0 $z Click here to view book $u http://public.eblib.com/EBLPublic/PublicView.do?ptiID=477424
938 $a YBP Library Services $b YANK $n 3124029
938 $a EBL - Ebook Library $b EBLB $n EBL477424
994 $a C0 $b TEF