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Introduction to sport marketing

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Introduction to sport marketing/ Aaron C.T. Smith.
作者:	Smith, Aaron,
出版者:	Amsterdam ;Elsevier Butterworth-Heinemann, : 2008,
面頁冊數:	xiii, 326 p. :ill. :
標題:	Sports - Marketing. -
電子資源:	An electronic book accessible through the World Wide Web; click for information
ISBN:	9780750686853

Introduction to sport marketing
Smith, Aaron,1972-

Introduction to sport marketing[electronic resource] /Aaron C.T. Smith. - 1st ed. - Amsterdam ;Elsevier Butterworth-Heinemann,2008 - xiii, 326 p. :ill. - Sport management series. - Sport management series (Oxford, England).

Includes bibliographical references and index.

Sport Marketing Introduction -- Sport Markets -- Sport Consumers -- Sport Marketing Opportunities -- Sport Marketing Strategy -- Sport Products -- Sport Pricing -- Sport Distribution -- Sport Promotion -- Sport Sponsorship -- Sport Services -- Sport Marketing and the New Media -- Sport Marketing Implementation and Control.

Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an expert in sport management and marketing, it combines clear explanations with case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional, and government sectors of sport. In addition to addressing traditional sport marketing concepts, the text also offers a unique chapter on cutting edge ideas and technologies in new media sport marketing. Written for readers new to sport marketing or at the start of their careers, the text equips the reader with a strong knowledge basis.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2010.

Mode of access: World Wide Web.

ISBN: 9780750686853

Source: 149287:149441Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

97120
Sports
--Marketing.Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: GV716 / .S65 2008

Dewey Class. No.: 796.0698

Introduction to sport marketing
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505 0 $a Sport Marketing Introduction -- Sport Markets -- Sport Consumers -- Sport Marketing Opportunities -- Sport Marketing Strategy -- Sport Products -- Sport Pricing -- Sport Distribution -- Sport Promotion -- Sport Sponsorship -- Sport Services -- Sport Marketing and the New Media -- Sport Marketing Implementation and Control.
520 $a Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an expert in sport management and marketing, it combines clear explanations with case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional, and government sectors of sport. In addition to addressing traditional sport marketing concepts, the text also offers a unique chapter on cutting edge ideas and technologies in new media sport marketing. Written for readers new to sport marketing or at the start of their careers, the text equips the reader with a strong knowledge basis.
533 $a Electronic reproduction. $b Amsterdam : $c Elsevier Science & Technology, $d 2010. $n Mode of access: World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on July 22, 2010). $n Access may be restricted to users at subscribing institutions.
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