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Marketing research for non-profit, community and creative organizations = how to improve your product, find customers and effectively promote your message /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Marketing research for non-profit, community and creative organizations/ Bonita Kolb.
其他題名:	how to improve your product, find customers and effectively promote your message /
作者:	Kolb, Bonita M.
出版者:	Amsterdam ;Elsevier Butterworth-Heinemann, : c2008.,
面頁冊數:	x, 276 p. ;25 cm.;
標題:	Nonprofit organizations - Marketing. -
電子資源:	An electronic book accessible through the World Wide Web; click for information
ISBN:	9780750687607

Marketing research for non-profit, community and creative organizations = how to improve your product, find customers and effectively promote your message /
Kolb, Bonita M.

Marketing research for non-profit, community and creative organizationshow to improve your product, find customers and effectively promote your message /[electronic resource] :Bonita Kolb. - Amsterdam ;Elsevier Butterworth-Heinemann,c2008. - x, 276 p. ;25 cm.

Includes bibliographical references and index.

Table of Contents: -- -- Part I: Marketing Research and the Organization -- 1.Discovering funding sources -- 2.Establish What Your Organization Needs to Know the research process -- 3.Choose the Right Research Tool -- 4.Cultural Considerations for Research Studies -- 5.Discover Already Available Information -- Part II: Research Methods -- 6.Conducting Focus Groups for Product Improvement -- 7.Interviews to Measure Your Message's Effectiveness -- 8.Conducting Surveys to Find Customers -- 9.Projective and Observational Techniques -- 10.Report Writing and Presenting the Findings.

'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different methods of research, including focus groups, interviews, projective techniques, observations and surveys, and how to use the findings of these to improve products, target customers and develop effective promotions. Concise and well-structured, the text provides a step-by-step process to help the reader understand and apply the various research methodologies. 'Marketing Research for Non-profit, Community and Creative Organizations' is designed for students and will also be invaluable for managers working within non-profit or creative environments. * A unique book focusing on research methods for the nonprofit community * Shows how to conduct a range of methods to improve performance * Takes the reader through a step by step process.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2009.

Mode of access: World Wide Web.

ISBN: 9780750687607

Source: 153556:153715Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

291944
Nonprofit organizations
--Marketing.Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF5415.2 / .K65 2008

Dewey Class. No.: 658.83

Marketing research for non-profit, community and creative organizations = how to improve your product, find customers and effectively promote your message /
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520 $a 'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different methods of research, including focus groups, interviews, projective techniques, observations and surveys, and how to use the findings of these to improve products, target customers and develop effective promotions. Concise and well-structured, the text provides a step-by-step process to help the reader understand and apply the various research methodologies. 'Marketing Research for Non-profit, Community and Creative Organizations' is designed for students and will also be invaluable for managers working within non-profit or creative environments. * A unique book focusing on research methods for the nonprofit community * Shows how to conduct a range of methods to improve performance * Takes the reader through a step by step process.
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