語系:
繁體中文
English
說明(常見問題)
回圖書館
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Record label marketing
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
Record label marketing/ Tom Hutchison, Amy Macy, Paul Allen.
作者:
Hutchison, Thomas W.
其他作者:
Macy, Amy.
出版者:
Burlington, MA :Focal Press, : c2010.,
面頁冊數:
1 online resource (xii, 449 p.) :ill. :
附註:
Description based on print version record.
標題:
Music trade. -
電子資源:
An electronic book accessible through the World Wide Web; click for information
ISBN:
9780240813936 (electronic bk.)
Record label marketing
Hutchison, Thomas W.
Record label marketing
[electronic resource] /Tom Hutchison, Amy Macy, Paul Allen. - Burlington, MA :Focal Press,c2010. - 1 online resource (xii, 449 p.) :ill.
Description based on print version record.
Includes bibliographical references and index.
Marketing concepts and definitions -- Markets, market segmentation, and consumber behavior -- The U.S. industry numbers -- Marketing research -- Record label operations -- The profit and loss statement -- Soundscan and the music business -- How radio works -- Charts, airplay, and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Music distribution and retailing -- Grassroots marketing -- New media marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Strategic marketing and special products -- The recording industry of the future -- The marketing plan.
Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. The book also has a companion website located at www.recordlabelmarketing.com. Record Label Marketing. * Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool * Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels * Offers insight into how successful labels use videos, promotional touring, and special products to build revenue * Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities * Reveals how labels are managing within their transitional digital industry * Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry * Builds knowledge, learn the basics of the marketing mix, market segmentation and consumer behaviour * Gives essential marketing strategies, understand grassroots promotion, and Internet/ New Media as well as international opportunities * Gives vital information on label publicity, advertising, retail distribution and marketing research.
ISBN: 9780240813936 (electronic bk.)Subjects--Topical Terms:
251917
Music trade.
Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: ML3790 / .H985 2010eb
Dewey Class. No.: 780.68/8
Record label marketing
LDR
:04024cmm 2200349Ia 4500
001
153510
003
OCoLC
005
20100729101520.0
006
m d
007
cr cnu---unuuu
008
160218s2010 maua sb 001 0 eng d
020
$a
9780240813936 (electronic bk.)
020
$a
0240813936 (electronic bk.)
035
$a
(OCoLC)500570949
035
$a
ocn500570949
040
$a
OPELS
$b
eng
$c
OPELS
$d
N
$d
OCLCQ
$d
YDXCP
$d
EBLCP
049
$a
TEFA
050
4
$a
ML3790
$b
.H985 2010eb
082
0 4
$a
780.68/8
$2
22
100
1
$a
Hutchison, Thomas W.
$q
(Thomas William)
$3
292177
245
1 0
$a
Record label marketing
$h
[electronic resource] /
$c
Tom Hutchison, Amy Macy, Paul Allen.
260
$a
Burlington, MA :
$c
c2010.
$b
Focal Press,
300
$a
1 online resource (xii, 449 p.) :
$b
ill.
500
$a
Description based on print version record.
504
$a
Includes bibliographical references and index.
505
0
$a
Marketing concepts and definitions -- Markets, market segmentation, and consumber behavior -- The U.S. industry numbers -- Marketing research -- Record label operations -- The profit and loss statement -- Soundscan and the music business -- How radio works -- Charts, airplay, and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Music distribution and retailing -- Grassroots marketing -- New media marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Strategic marketing and special products -- The recording industry of the future -- The marketing plan.
520
$a
Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. The book also has a companion website located at www.recordlabelmarketing.com. Record Label Marketing. * Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool * Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels * Offers insight into how successful labels use videos, promotional touring, and special products to build revenue * Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities * Reveals how labels are managing within their transitional digital industry * Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry * Builds knowledge, learn the basics of the marketing mix, market segmentation and consumer behaviour * Gives essential marketing strategies, understand grassroots promotion, and Internet/ New Media as well as international opportunities * Gives vital information on label publicity, advertising, retail distribution and marketing research.
650
0
$a
Music trade.
$3
251917
650
0
$a
Sound recordings
$x
Marketing.
$3
291602
650
0
$a
Sound recording industry.
$3
206694
650
4
$a
Music trade. Sound recordings --Marketing. Sound recording industry.
$3
292179
655
7
$a
Electronic books.
$2
local.
$3
96803
700
1
$a
Macy, Amy.
$3
292178
700
1
$a
Allen, Paul.
$3
278804
776
0 8
$i
Print version:
$a
Hutchison, Thomas W. (Thomas William).
$t
Record label marketing.
$d
Burlington, MA : Focal Press, c2010
$z
9780240812380
$w
(DLC) 2009025114
$w
(OCoLC)405107654
856
4 0
$3
ScienceDirect
$u
http://www.sciencedirect.com/science/book/9780240812380
$z
An electronic book accessible through the World Wide Web; click for information
856
4 0
$3
NetLibrary
$u
http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=298253
856
4 0
$z
Click here to view book
$u
http://public.eblib.com/EBLPublic/PublicView.do?ptiID=477349
938
$a
YBP Library Services
$b
YANK
$n
3124166
938
$a
EBL - Ebook Library
$b
EBLB
$n
EBL477349
994
$a
C0
$b
TEF
筆 0 讀者評論
多媒體
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼
登入