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Tourism Marketing for cities and towns = using branding and events to attract tourism /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Tourism Marketing for cities and towns/ Bonita M. Kolb.
其他題名:	using branding and events to attract tourism /
作者:	Kolb, Bonita M.
出版者:	Amsterdam ;Elsevier/Butterworth-Heinemann, : c2006.,
面頁冊數:	xvi, 310 p. ;22 cm.;
標題:	City promotion. -
電子資源:	An electronic book accessible through the World Wide Web; click for information
ISBN:	9780750679459

Tourism Marketing for cities and towns = using branding and events to attract tourism /
Kolb, Bonita M.

Tourism Marketing for cities and townsusing branding and events to attract tourism /[electronic resource] :Bonita M. Kolb. - Amsterdam ;Elsevier/Butterworth-Heinemann,c2006. - xvi, 310 p. ;22 cm.

Includes bibliographical references and index.

Tourism to Cities and Towns; Marketing Theory Applied to Places; Product Analysis; Chapter Four: Branding the Town; Chapter Five: Targeting the Visitor; Packaging the Product; Partnering with the Community; Developing the Image and Message; Planning the Promotion; Evaluating the Impact; Conclusion.

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets. * Thorough treatment and succinct coverage of marketing theory specific to the tourism industry * Focuses on developing the branded destination with special emphasis on promotional planning * Contains practical international examples, discussion questions, and strategic planning worksheets.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2009.

Mode of access: World Wide Web.

ISBN: 9780750679459

Source: 114133:114226Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

231449
City promotion.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HT325 / .K65 2006

Dewey Class. No.: 659.2/930776

Tourism Marketing for cities and towns = using branding and events to attract tourism /
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245 1 0 $a Tourism Marketing for cities and towns $h [electronic resource] : $b using branding and events to attract tourism / $c Bonita M. Kolb.
260 $a Amsterdam ; $a Boston : $c c2006. $b Elsevier/Butterworth-Heinemann,
300 $a xvi, 310 p. ; $c 22 cm.
504 $a Includes bibliographical references and index.
505 0 $a Tourism to Cities and Towns; Marketing Theory Applied to Places; Product Analysis; Chapter Four: Branding the Town; Chapter Five: Targeting the Visitor; Packaging the Product; Partnering with the Community; Developing the Image and Message; Planning the Promotion; Evaluating the Impact; Conclusion.
505 0 $a Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration.
520 $a Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets. * Thorough treatment and succinct coverage of marketing theory specific to the tourism industry * Focuses on developing the branded destination with special emphasis on promotional planning * Contains practical international examples, discussion questions, and strategic planning worksheets.
533 $a Electronic reproduction. $b Amsterdam : $c Elsevier Science & Technology, $d 2009. $n Mode of access: World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Dec. 3, 2009). $n Access may be restricted to users at subscribing institutions.
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