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Visual thinking for design

Record Type:	Electronic resources : Monograph/item
Title/Author:	Visual thinking for design/ Colin Ware.
Author:	Ware, Colin.
Published:	Burlington, MA :Morgan Kaufmann, : 2008.,
Description:	xi, 197 p. :ill. (chiefly col.) ; : 24 cm.;
Subject:	Visualization. -
Online resource:	An electronic book accessible through the World Wide Web; click for information
ISBN:	9780123708960

Visual thinking for design
Ware, Colin.

Visual thinking for design[electronic resource] /Colin Ware. - Burlington, MA :Morgan Kaufmann,2008. - xi, 197 p. :ill. (chiefly col.) ;24 cm.

VISUAL QUERIES -- WHAT WE CAN EASILY SEE -- STRUCTURING TWO DIMENSIONAL SPACE -- COLOR -- GETTING THE INFORMATION: VISUAL SPACE AND TIME -- VISUAL OBJECTS, WORDS, AND MEANING -- VISUAL AND VERBAL NARRATIVE -- CREATIVE META SEEING -- THE DANCE OF MEANING.

Increasingly, designers need to present information in ways that aid their audiences thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In Visual Thinking for Design, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewers brain in much the same way that a hammer is an extension of the users hand. Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them. Presents visual thinking as a complex process that can be supported in every stage using specific design techniques. Provides practical, task-oriented information for designers and software developers charged with design responsibilities. Includes hundreds of examples, many in the form of integrated text and full-color diagrams. Steeped in the principles of active vision, which views graphic designs as cognitive tools.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2008.

Mode of access: World Wide Web.

ISBN: 9780123708960

Source: 133391:133515Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

122608
Visualization.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: BF241 / .W37 2008eb

Dewey Class. No.: 152.14

Visual thinking for design
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505 0 $a VISUAL QUERIES -- WHAT WE CAN EASILY SEE -- STRUCTURING TWO DIMENSIONAL SPACE -- COLOR -- GETTING THE INFORMATION: VISUAL SPACE AND TIME -- VISUAL OBJECTS, WORDS, AND MEANING -- VISUAL AND VERBAL NARRATIVE -- CREATIVE META SEEING -- THE DANCE OF MEANING.
520 $a Increasingly, designers need to present information in ways that aid their audiences thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In Visual Thinking for Design, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewers brain in much the same way that a hammer is an extension of the users hand. Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them. Presents visual thinking as a complex process that can be supported in every stage using specific design techniques. Provides practical, task-oriented information for designers and software developers charged with design responsibilities. Includes hundreds of examples, many in the form of integrated text and full-color diagrams. Steeped in the principles of active vision, which views graphic designs as cognitive tools.
533 $a Electronic reproduction. $b Amsterdam : $c Elsevier Science & Technology, $d 2008. $n Mode of access: World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on May 16, 2008). $n Access may be restricted to users at subscribing institutions.
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