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Web marketing for the music business

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Web marketing for the music business/ Tom Hutchison.
作者:	Hutchison, Thomas W.
出版者:	Amsterdam ;Focal Press/Elsevier, : c2008.,
面頁冊數:	xiv, 290 p. :ill. ; : 24 cm.;
標題:	Music trade. -
電子資源:	An electronic book accessible through the World Wide Web; click for information
ISBN:	9780240810447

Web marketing for the music business
Hutchison, Thomas W.

Web marketing for the music business[electronic resource] /Tom Hutchison. - Amsterdam ;Focal Press/Elsevier,c2008. - xiv, 290 p. :ill. ;24 cm.

Includes bibliographical references and index.

Development of music marketing on the internet -- State of the market -- Overall music marketing strategy -- Domains and hosts: nuts and bolts -- Creating the web site -- HTML and scripts -- Optimizing and monitoring your web site to increase visitation -- Audio and video for your web site -- E-commerce: product ordering and fulfillment -- Finding your online market -- Successful promotion on the web -- Social networking sites -- Internet obstacles -- Mobile media -- Mobile music marketing.

Interested in promoting, selling and distributing music online, got the website but not sure what to do next? is Web Marketing for the Music Business designed to help develop the essential internet presence they want and need. Looking at how the web has developed, providing instructions on how to set up a web site as well as how to use the Internet to promote the artist and the web site. The book includes information on maximizing web sites to increase traffic, online grassroots marketing tactics that will advance an artists career and social networking sites such as MySpace. There is also a dedicated website with online resources for web support to give the information needed to confidently market music online. * Provides instruction on promoting both music and the artist in the internet, showing how to develop maximum online exposure * Offers guidance in web site development, to save money by getting the right site up and running first time * Understand how the Internet is used by experts in the music business, benefit from their experience to make the internet work for you.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2010.

Mode of access: World Wide Web.

ISBN: 9780240810447

Source: 152656:152810Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

251917
Music trade.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: ML3790 / .H986 2008

Dewey Class. No.: 780.68/8

Web marketing for the music business
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300 $a xiv, 290 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 $a Development of music marketing on the internet -- State of the market -- Overall music marketing strategy -- Domains and hosts: nuts and bolts -- Creating the web site -- HTML and scripts -- Optimizing and monitoring your web site to increase visitation -- Audio and video for your web site -- E-commerce: product ordering and fulfillment -- Finding your online market -- Successful promotion on the web -- Social networking sites -- Internet obstacles -- Mobile media -- Mobile music marketing.
520 $a Interested in promoting, selling and distributing music online, got the website but not sure what to do next? is Web Marketing for the Music Business designed to help develop the essential internet presence they want and need. Looking at how the web has developed, providing instructions on how to set up a web site as well as how to use the Internet to promote the artist and the web site. The book includes information on maximizing web sites to increase traffic, online grassroots marketing tactics that will advance an artists career and social networking sites such as MySpace. There is also a dedicated website with online resources for web support to give the information needed to confidently market music online. * Provides instruction on promoting both music and the artist in the internet, showing how to develop maximum online exposure * Offers guidance in web site development, to save money by getting the right site up and running first time * Understand how the Internet is used by experts in the music business, benefit from their experience to make the internet work for you.
533 $a Electronic reproduction. $b Amsterdam : $c Elsevier Science & Technology, $d 2010. $n Mode of access: World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Jan. 14, 2010). $n Access may be restricted to users at subscribing institutions.
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