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Understanding customers

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Understanding customers/ Chris Rice.
作者:	Rice, Chris.
其他作者:	Rice, Chris.
出版者:	Oxford ;Butterworth-Heinemann, : 1997.,
面頁冊數:	vi, 312 p. :ill. ; : 24 cm.;
附註:	Rev. ed. of: Consumer behaviour : behavioural aspects of marketing. 1993.
標題:	Consumer behavior. -
電子資源:	An electronic book accessible through the World Wide Web; click for information
ISBN:	9780750623223

Understanding customers
Rice, Chris.

Understanding customers[electronic resource] /Chris Rice. - 2nd ed. - Oxford ;Butterworth-Heinemann,1997. - vi, 312 p. :ill. ;24 cm. - The marketing series. Student. - Marketing series (London, England).Student..

Rev. ed. of: Consumer behaviour : behavioural aspects of marketing. 1993.

Includes bibliographical references (p. 307-308) and index.

A historical perspective; Perception; Ideas from economics; Marketing aspects of sociology; People in groups; Attitudes and social behaviour; The behavioural sciences - problems and methods; An introductory look at marketing research; The presentation and interpretation of data; Consumer decision making and modelling; Learning; Segmentation; Attitude change; Forecasting, change and the future; References, bibliography.

This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background * exercises * issues to consider * current examples * implications for marketing * recent examination questions. Chris Rice is Senior Lecturer in the Nottingham Business School at Nottingham Trent University. He is a CIM examiner on the Understanding Customers paper and has widespread consultancy experience in both the private and public sector. Recommended by Ted Johns, CIM Senior Examiner for the Understanding Customers paper Updated in line with the latest developments in the investigation of consumer behaviour and with the new CIM syllabus.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2009.

Mode of access: World Wide Web.

ISBN: 9780750623223

Source: 94186:94185Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

95539
Consumer behavior.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF5415.32 / .R53 1997

Dewey Class. No.: 658.8/342

Understanding customers
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505 0 $a A historical perspective; Perception; Ideas from economics; Marketing aspects of sociology; People in groups; Attitudes and social behaviour; The behavioural sciences - problems and methods; An introductory look at marketing research; The presentation and interpretation of data; Consumer decision making and modelling; Learning; Segmentation; Attitude change; Forecasting, change and the future; References, bibliography.
520 $a This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background * exercises * issues to consider * current examples * implications for marketing * recent examination questions. Chris Rice is Senior Lecturer in the Nottingham Business School at Nottingham Trent University. He is a CIM examiner on the Understanding Customers paper and has widespread consultancy experience in both the private and public sector. Recommended by Ted Johns, CIM Senior Examiner for the Understanding Customers paper Updated in line with the latest developments in the investigation of consumer behaviour and with the new CIM syllabus.
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