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Understanding the global spa industry = spa management /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Understanding the global spa industry/ [edited by] Marc Cohen and Gerard Bodeker.
其他題名:	spa management /
其他作者:	Bodeker, Gerard.
出版者:	Amsterdam ;Elsevier/Butterworth-Heinemann, : 2008.,
面頁冊數:	xxvi, 466 p. :ill. ; : 24 cm.;
標題:	Health Resorts. -
電子資源:	An electronic book accessible through the World Wide Web; click for information
ISBN:	9780750684644

Understanding the global spa industry = spa management /
Understanding the global spa industryspa management /[electronic resource] :[edited by] Marc Cohen and Gerard Bodeker. - 1st ed. - Amsterdam ;Elsevier/Butterworth-Heinemann,2008. - xxvi, 466 p. :ill. ;24 cm.

Includes bibliographical references and index.

Introduction; The scope of the spa industry: historical and cultural antecedents: Spa philosophy and cultural influences; Towards a taxonomy of spas; Social trends and market size:Global wellness movement and spa utilisation trends; Social trends; Growth and turnover in the spa industry; Economic and business perspectives: Spa development and management; Economic modelling; Human resource development; Signature service; Intellecutal proerty protection; Industry sectors: Spas and the hospitality industry; Spas and the healthcare industry; Other business models of spas; Professionalism and education: Training and education; Standards of practice and training; Research base; Communication; Ethics and social responsibility; Marketing and selling the brand: Branding, concept development and retailing; the concepts of signature treatments/products; beauty and skin care; Spa lifestyle products; Spa cuisine; Future trends; Index.

The spa industry is currently the fastest growing segment of the hospitality and leisure industry with revenues exceeding those from amusement parks, box office receipts, vacation ownership gross sales and ski resort ticket sales. Understanding the Global Spa Industry is the first book to examine management practices in this industry and offers a groundbreaking and comprehensive approach to global spa management, covering everything from the beginnings of the industry through to contemporary management and social and ethical issues. With contributions from internationally renowned business leaders, practitioners and academics, this unique book is packed with case studies, examples and advice for all those working in, and studying, the international spa industry. Understanding the Global Spa Industry brings an analytic lens to the spa movement, examining past, current and future trends and the potential for shaping wellness and health services in the 21st century. . Spa services and the development of the spa business from its historical beginnings to the size of the market today. . Business development and planning, spa operations and business models. . Spa products and technologies, retailing and the application of branding and marketing strategies. . Infrastructure, design and environmental issues including sustainability and social and environmental benchmarking. . Human resources issues from education and training to professional and regulatory issues and professional and corporate ethics and values.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2009.

Mode of access: World Wide Web.

ISBN: 9780750684644

Source: 137145:137281Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

291756
Health Resorts.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: RA794 / .U53 2008

Dewey Class. No.: 338.47613122

National Library of Medicine Call No.: 2008 J-696

Understanding the global spa industry = spa management /
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245 0 0 $a Understanding the global spa industry $h [electronic resource] : $b spa management / $c [edited by] Marc Cohen and Gerard Bodeker.
250 $a 1st ed.
260 $a Amsterdam ; $a Boston : $c 2008. $b Elsevier/Butterworth-Heinemann,
300 $a xxvi, 466 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 $a Introduction; The scope of the spa industry: historical and cultural antecedents: Spa philosophy and cultural influences; Towards a taxonomy of spas; Social trends and market size:Global wellness movement and spa utilisation trends; Social trends; Growth and turnover in the spa industry; Economic and business perspectives: Spa development and management; Economic modelling; Human resource development; Signature service; Intellecutal proerty protection; Industry sectors: Spas and the hospitality industry; Spas and the healthcare industry; Other business models of spas; Professionalism and education: Training and education; Standards of practice and training; Research base; Communication; Ethics and social responsibility; Marketing and selling the brand: Branding, concept development and retailing; the concepts of signature treatments/products; beauty and skin care; Spa lifestyle products; Spa cuisine; Future trends; Index.
520 $a The spa industry is currently the fastest growing segment of the hospitality and leisure industry with revenues exceeding those from amusement parks, box office receipts, vacation ownership gross sales and ski resort ticket sales. Understanding the Global Spa Industry is the first book to examine management practices in this industry and offers a groundbreaking and comprehensive approach to global spa management, covering everything from the beginnings of the industry through to contemporary management and social and ethical issues. With contributions from internationally renowned business leaders, practitioners and academics, this unique book is packed with case studies, examples and advice for all those working in, and studying, the international spa industry. Understanding the Global Spa Industry brings an analytic lens to the spa movement, examining past, current and future trends and the potential for shaping wellness and health services in the 21st century. . Spa services and the development of the spa business from its historical beginnings to the size of the market today. . Business development and planning, spa operations and business models. . Spa products and technologies, retailing and the application of branding and marketing strategies. . Infrastructure, design and environmental issues including sustainability and social and environmental benchmarking. . Human resources issues from education and training to professional and regulatory issues and professional and corporate ethics and values.
533 $a Electronic reproduction. $b Amsterdam : $c Elsevier Science & Technology, $d 2009. $n Mode of access: World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Dec. 3, 2009). $n Access may be restricted to users at subscribing institutions.
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700 1 $a Cohen, Marc, $c Ph. D. $3 292530
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