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Wine marketing = a practical guide /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Wine marketing/ C. Michael Hall and Richard Mitchell.
其他題名:	a practical guide /
作者:	Hall, Colin Michael,
其他作者:	Mitchell, Richard,
出版者:	Amsterdam ;Elsevier, : 2008.,
面頁冊數:	xvi, 344 p., [16] p. of plates :ill. (some col.) ; : 24 cm.;
標題:	Wine industry. -
電子資源:	An electronic book accessible through the World Wide Web; click for information
ISBN:	9780750654203

Wine marketing = a practical guide /
Hall, Colin Michael,1961-

Wine marketinga practical guide /[electronic resource] :C. Michael Hall and Richard Mitchell. - 1st ed. - Amsterdam ;Elsevier,2008. - xvi, 344 p., [16] p. of plates :ill. (some col.) ;24 cm.

Includes bibliographical references (p. 309-339) and index.

From vine to table; Wine and the wine industry; The business environment; The vine; The winery; The wine region; Getting the wine to the table: wholesale distribution channels; Selling wine for the table: the retail sector; The table: post-retail; To Market to market.

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples * A guide to further reading and websites * 'Issues to consider when marketing' section as a means of self-evaluation 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field. * Systematic discussion of how to adapt classic marketing techniques to the specifics of the wine industry. * International case studies and examples to demonstrate real-life practice. * A variety of features to facilitate learning and allow self-evaluation.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2009.

Mode of access: World Wide Web.

ISBN: 9780750654203

Source: 95283:95282Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

227970
Wine industry.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HD9370.5 / .H35 2008

Dewey Class. No.: 338.476632

National Agricultural Library Call No.: HD9370.5 / .H35 2008

Wine marketing = a practical guide /
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300 $a xvi, 344 p., [16] p. of plates : $b ill. (some col.) ; $c 24 cm.
504 $a Includes bibliographical references (p. 309-339) and index.
505 0 $a From vine to table; Wine and the wine industry; The business environment; The vine; The winery; The wine region; Getting the wine to the table: wholesale distribution channels; Selling wine for the table: the retail sector; The table: post-retail; To Market to market.
520 $a Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples * A guide to further reading and websites * 'Issues to consider when marketing' section as a means of self-evaluation 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field. * Systematic discussion of how to adapt classic marketing techniques to the specifics of the wine industry. * International case studies and examples to demonstrate real-life practice. * A variety of features to facilitate learning and allow self-evaluation.
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