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Marketing literature = the making of...
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Palgrave Connect (Online service)
Marketing literature = the making of contemporary writing in Britain /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Marketing literature/ Claire Squires.
Reminder of title:
the making of contemporary writing in Britain /
Author:
Squires, Claire.
Published:
Basingstoke [England] ;Palgrave Macmillan, : 2007.,
Description:
ix, 237 p.
Subject:
Literature publishing - Great Britain. -
Online resource:
access to fulltext (Palgrave)
ISBN:
9780230593008
Marketing literature = the making of contemporary writing in Britain /
Squires, Claire.
Marketing literature
the making of contemporary writing in Britain /[electronic resource] :Claire Squires. - Basingstoke [England] ;Palgrave Macmillan,2007. - ix, 237 p.
Includes bibliographical references (p. 215-231) and index.
Publishing contexts and market conditions -- Literature and marketing -- Genre in the marketplace -- Icons and phenomenons -- Marketing stories -- Crossovers -- Conclusion : writing beyond marketing.
Marketing Literature is a timely, original and important study of the publishing of contemporary writing in Britain. It analyses the changing social, economic and cultural environment of the publishing industryin the 1990s-2000s, and investigates its impact on genre, format, packaging, authorship and reading. This innovative work includes case studies of Helen Fielding's Bridget Jones's Diary, Louis de Bernèires's Captain Corelli's Mandolin, Philip Pullman's His Dark Materials and David Mitchell's Cloud Atlas, and significantly extends our understanding of the circulation of literary fiction in a period of notable change. A must for all students of publishing history and contemporarywriting, and for all those interested in finding out more about the success of theirfavourite books.
Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.
Mode of access:World Wide Web.
ISBN: 9780230593008
Standard No.: 10.1057/9780230593008doiSubjects--Topical Terms:
292926
Literature publishing
--Great Britain.Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: Z326 / .S67 2007eb
Dewey Class. No.: 070.50941
Marketing literature = the making of contemporary writing in Britain /
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[electronic resource] :
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the making of contemporary writing in Britain /
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Claire Squires.
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New York :
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2007.
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Palgrave Macmillan,
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ix, 237 p.
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Includes bibliographical references (p. 215-231) and index.
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Publishing contexts and market conditions -- Literature and marketing -- Genre in the marketplace -- Icons and phenomenons -- Marketing stories -- Crossovers -- Conclusion : writing beyond marketing.
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Marketing Literature is a timely, original and important study of the publishing of contemporary writing in Britain. It analyses the changing social, economic and cultural environment of the publishing industryin the 1990s-2000s, and investigates its impact on genre, format, packaging, authorship and reading. This innovative work includes case studies of Helen Fielding's Bridget Jones's Diary, Louis de Bernèires's Captain Corelli's Mandolin, Philip Pullman's His Dark Materials and David Mitchell's Cloud Atlas, and significantly extends our understanding of the circulation of literary fiction in a period of notable change. A must for all students of publishing history and contemporarywriting, and for all those interested in finding out more about the success of theirfavourite books.
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Electronic reproduction.
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Basingstoke, England :
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Palgrave Macmillan,
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2009.
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Mode of access:World Wide Web.
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System requirements: Web browser.
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Title from title screen (viewed on Mar. 3, 2009).
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Access may berestricted to users at subscribing institutions.
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Great Britain.
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English fiction
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access to fulltext (Palgrave)
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