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Multimodality and genre = a foundation for the systematic analysis ofmultimodal documents /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Multimodality and genre/ John A. Bateman.
Reminder of title:	a foundation for the systematic analysis ofmultimodal documents /
Author:	Bateman, John A.
Published:	Basingstoke [England] ;Palgrave Macmillan, : 2008.,
Description:	xviii, 312 p. :ill. :
Subject:	Written communication. -
Online resource:	access to fulltext (Palgrave)
ISBN:	9780230582323

Multimodality and genre = a foundation for the systematic analysis ofmultimodal documents /
Bateman, John A.

Multimodality and genrea foundation for the systematic analysis ofmultimodal documents /[electronic resource] :John A. Bateman. - Basingstoke [England] ;Palgrave Macmillan,2008. - xviii, 312 p. :ill.

Includes bibliographical references (p. 279-305) and indexes.

Multimodal Documents and Their Components -- Multimodal Documents and Genre -- Genre Variation Across Time -- The Rhetoric of Multimodal Documents -- Channel Hopping -- Relating Visual and Textual Elements -- Building a Corpus of Multimodal Documents -- Bibliography -- Index --.

John Bateman presents a new approach to analysing page-based documents, such as magazines, books, webpages, newspapers and so on, that combine text, graphics and pictures in more or less complex layouts. Such layouts are becoming ever more sophisticated and their interpretation and effective use present serious challenges for visual literacy, document design and document interpretation. A major claim of the book is thatwe need detailed empirical analysis in order to advance our understanding of the complex multimodal meaning processes involved in page-based documents. To achieve this, readers are shown how to break the layout of any page down into configurations of basic elements and to use these for uncovering intended, and unintended, rhetorical organisation. Multimodal rhetoricalanalysis of this kind provides a powerful tool for pinpointing design problems. The book also explains how document genres change over time and why this forms an essential part of document productionand analysis.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.

Mode of access:World Wide Web.

ISBN: 9780230582323

Standard No.: 10.1057/9780230582323doiSubjects--Topical Terms:

97523
Written communication.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: P211 / .B38 2008eb

Dewey Class. No.: 410

Multimodality and genre = a foundation for the systematic analysis ofmultimodal documents /
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245 1 0 $a Multimodality and genre $h [electronic resource] : $b a foundation for the systematic analysis ofmultimodal documents / $c John A. Bateman.
260 $a Basingstoke [England] ; $a New York : $c 2008. $b Palgrave Macmillan,
300 $a xviii, 312 p. : $b ill.
504 $a Includes bibliographical references (p. 279-305) and indexes.
505 0 $a Multimodal Documents and Their Components -- Multimodal Documents and Genre -- Genre Variation Across Time -- The Rhetoric of Multimodal Documents -- Channel Hopping -- Relating Visual and Textual Elements -- Building a Corpus of Multimodal Documents -- Bibliography -- Index --.
520 $a John Bateman presents a new approach to analysing page-based documents, such as magazines, books, webpages, newspapers and so on, that combine text, graphics and pictures in more or less complex layouts. Such layouts are becoming ever more sophisticated and their interpretation and effective use present serious challenges for visual literacy, document design and document interpretation. A major claim of the book is thatwe need detailed empirical analysis in order to advance our understanding of the complex multimodal meaning processes involved in page-based documents. To achieve this, readers are shown how to break the layout of any page down into configurations of basic elements and to use these for uncovering intended, and unintended, rhetorical organisation. Multimodal rhetoricalanalysis of this kind provides a powerful tool for pinpointing design problems. The book also explains how document genres change over time and why this forms an essential part of document productionand analysis.
533 $a Electronic reproduction. $b Basingstoke, England : $c Palgrave Macmillan, $d 2009. $n Mode of access:World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Mar. 3, 2009). $n Access may berestricted to users at subscribing institutions.
650 0 $a Written communication. $3 97523
650 0 $a Linguistic analysis (Linguistics) $3 132361
650 0 $a Semiotics. $3 95646
650 0 $a Rhetoric. $3 88238
650 0 $a Literary form. $3 91842
655 7 $a Electronic books. $2 local. $3 96803
710 2 $a Palgrave Connect (Online service) $3 227469
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