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Multimodality and genre = a foundation for the systematic analysis ofmultimodal documents /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Multimodality and genre/ John A. Bateman.
其他題名:	a foundation for the systematic analysis ofmultimodal documents /
作者:	Bateman, John A.
出版者:	Basingstoke [England] ;Palgrave Macmillan, : 2008.,
面頁冊數:	xviii, 312 p. :ill. :
標題:	Written communication. -
電子資源:	access to fulltext (Palgrave)
ISBN:	9780230582323

Multimodality and genre = a foundation for the systematic analysis ofmultimodal documents /
Bateman, John A.

Multimodality and genrea foundation for the systematic analysis ofmultimodal documents /[electronic resource] :John A. Bateman. - Basingstoke [England] ;Palgrave Macmillan,2008. - xviii, 312 p. :ill.

Includes bibliographical references (p. 279-305) and indexes.

Multimodal Documents and Their Components -- Multimodal Documents and Genre -- Genre Variation Across Time -- The Rhetoric of Multimodal Documents -- Channel Hopping -- Relating Visual and Textual Elements -- Building a Corpus of Multimodal Documents -- Bibliography -- Index --.

John Bateman presents a new approach to analysing page-based documents, such as magazines, books, webpages, newspapers and so on, that combine text, graphics and pictures in more or less complex layouts. Such layouts are becoming ever more sophisticated and their interpretation and effective use present serious challenges for visual literacy, document design and document interpretation. A major claim of the book is thatwe need detailed empirical analysis in order to advance our understanding of the complex multimodal meaning processes involved in page-based documents. To achieve this, readers are shown how to break the layout of any page down into configurations of basic elements and to use these for uncovering intended, and unintended, rhetorical organisation. Multimodal rhetoricalanalysis of this kind provides a powerful tool for pinpointing design problems. The book also explains how document genres change over time and why this forms an essential part of document productionand analysis.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.

Mode of access:World Wide Web.

ISBN: 9780230582323

Standard No.: 10.1057/9780230582323doiSubjects--Topical Terms:

97523
Written communication.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: P211 / .B38 2008eb

Dewey Class. No.: 410

Multimodality and genre = a foundation for the systematic analysis ofmultimodal documents /
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300 $a xviii, 312 p. : $b ill.
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505 0 $a Multimodal Documents and Their Components -- Multimodal Documents and Genre -- Genre Variation Across Time -- The Rhetoric of Multimodal Documents -- Channel Hopping -- Relating Visual and Textual Elements -- Building a Corpus of Multimodal Documents -- Bibliography -- Index --.
520 $a John Bateman presents a new approach to analysing page-based documents, such as magazines, books, webpages, newspapers and so on, that combine text, graphics and pictures in more or less complex layouts. Such layouts are becoming ever more sophisticated and their interpretation and effective use present serious challenges for visual literacy, document design and document interpretation. A major claim of the book is thatwe need detailed empirical analysis in order to advance our understanding of the complex multimodal meaning processes involved in page-based documents. To achieve this, readers are shown how to break the layout of any page down into configurations of basic elements and to use these for uncovering intended, and unintended, rhetorical organisation. Multimodal rhetoricalanalysis of this kind provides a powerful tool for pinpointing design problems. The book also explains how document genres change over time and why this forms an essential part of document productionand analysis.
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