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Coca-globalization = following soft drinks from New York to New Guinea /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Coca-globalization/ Robert J. Foster.
其他題名:	following soft drinks from New York to New Guinea /
作者:	Foster, Robert John,
出版者:	New York :Palgrave Macmillan, : 2008.,
面頁冊數:	xxvii, 275 p. :ill. :
標題:	Commerce - Social aspects. -
電子資源:	access to fulltext (Palgrave)
ISBN:	9780230610170

Coca-globalization = following soft drinks from New York to New Guinea /
Foster, Robert John,1957-

Coca-globalizationfollowing soft drinks from New York to New Guinea /[electronic resource] :Robert J. Foster. - 1st ed. - New York :Palgrave Macmillan,2008. - xxvii, 275 p. :ill.

Includes bibliographical references (p. [251]-268) and index.

The social life of worldly things : commodity consumption and globalization -- Glocalizing Coca-Cola : the multilocal multinational corporation -- Qualifying products : trademarks, brands, and value creation --A network of perspectives : the meanings of soft drinks in Papua New Guinea -- Corporations, consumers, and new strategies of citizenship -- Shareholder activism : consumer citizenship inside the corporation -- Pouring rights : politics, products, agency, and change -- Conclusion : product networks and the politics of knowledge.

This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnationaloperations of soft drink companies and, in particular, the marketing of soft drinksin Papua New Guinea, a country only recently opened up tothe flow of brand name consumer goods. Based on field observations andinterviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization,including new forms of consumer citizenship and corporate social responsibility.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.

Mode of access:World Wide Web.

ISBN: 9780230610170

Standard No.: 10.1057/9780230610170doiSubjects--Topical Terms:

293989
Commerce
--Social aspects.Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: GN450 / .F67 2008eb

Dewey Class. No.: 306.4

Coca-globalization = following soft drinks from New York to New Guinea /
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300 $a xxvii, 275 p. : $b ill.
504 $a Includes bibliographical references (p. [251]-268) and index.
505 0 $a The social life of worldly things : commodity consumption and globalization -- Glocalizing Coca-Cola : the multilocal multinational corporation -- Qualifying products : trademarks, brands, and value creation --A network of perspectives : the meanings of soft drinks in Papua New Guinea -- Corporations, consumers, and new strategies of citizenship -- Shareholder activism : consumer citizenship inside the corporation -- Pouring rights : politics, products, agency, and change -- Conclusion : product networks and the politics of knowledge.
520 $a This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnationaloperations of soft drink companies and, in particular, the marketing of soft drinksin Papua New Guinea, a country only recently opened up tothe flow of brand name consumer goods. Based on field observations andinterviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization,including new forms of consumer citizenship and corporate social responsibility.
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