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Understanding and profiting from intellectual property = a guide for practitioners and analysts /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Understanding and profiting from intellectual property/ Deli Yang.
其他題名:	a guide for practitioners and analysts /
作者:	Yang, Deli,
出版者:	Basingstoke [England] ;Palgrave Macmillan, : 2008.,
面頁冊數:	1 online resource (xxii, 309 p.) :ill. :
附註:	Description based on print version record.
標題:	Intellectual property. -
電子資源:	access to fulltext (Palgrave)
ISBN:	9780230582071 (electronic bk.)

Understanding and profiting from intellectual property = a guide for practitioners and analysts /
Yang, Deli,1964-

Understanding and profiting from intellectual propertya guide for practitioners and analysts /[electronic resource] :Deli Yang. - Basingstoke [England] ;Palgrave Macmillan,2008. - 1 online resource (xxii, 309 p.) :ill.

Description based on print version record.

Includes bibliographical references and index.

Understanding and profiting from IP : a beginning -- Intellectual property theories -- Intellectual property systems -- The effects of intellectual property on political economy -- The effects of political economy on intellectual property -- The effects of culture on intellectual property -- Managing intellectual property assets -- Valuing intellectual property -- Commercialising intellectual property internationally --Licensing and contracting intellectual property internationally -- Global piracy and strategic responses -- Understanding and profiting from IP : new beginnings.

As a business subject and as a practice, intellectual property (IP) has gained in importance in recent decades. Understanding and Profitingfrom Intellectual Property offers a guide on how to profit from IP , particularly in a global business context. It presents the IP fundamentals, environments, management and strategies in a way which is relevant to both business practice and research. Itwill enable practitioners todevise a plan based on logically adopted strategic and managerial approaches to commercializing an IP internationally. Providing the reader with a critical understanding ontheory and practice from the perspective of international managers, this volume delineates variousthemes withthe help of supporting cases and statistics, and explores the strategic importance of IPtocorporate success.

ISBN: 9780230582071 (electronic bk.)

Standard No.: 10.1057/9780230582071doiSubjects--Topical Terms:

100611
Intellectual property.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: K1401 / .Y37 2008eb

Dewey Class. No.: 346.04/8

Understanding and profiting from intellectual property = a guide for practitioners and analysts /
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