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The four pillars of profit-driven marketing = how to maximize creativity, accountability, and ROI /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The four pillars of profit-driven marketing/ Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni.
Reminder of title:	how to maximize creativity, accountability, and ROI /
Author:	Moeller, Leslie H.,
other author:	Landry, Edward C.,
Published:	New York :McGraw-Hill, : c2009.,
Description:	vii, 232 p. :ill. :
Subject:	Marketing - Management. -
Online resource:	Click for full text (McGrawHill)
ISBN:	0071615059 (alk. paper)

The four pillars of profit-driven marketing = how to maximize creativity, accountability, and ROI /
Moeller, Leslie H.,1961-.

The four pillars of profit-driven marketinghow to maximize creativity, accountability, and ROI /[electronic resource] :Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni. - New York :McGraw-Hill,c2009. - vii, 232 p. :ill.

ISBN: 0071615059 (alk. paper)

LCCN: 2008031080Subjects--Topical Terms:

159377
Marketing
--Management.Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF5415.13 / .M59 2009

Dewey Class. No.: 658.8

The four pillars of profit-driven marketing = how to maximize creativity, accountability, and ROI /
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010 $a 2008031080
020 $a 0071615059 (alk. paper)
020 $a 9780071615051 (alk. paper)
040 $a DLC $c DLC $d BTCTA $d BAKER $d YDXCP $d C $d BWX $d IXA $d VP@ $d DLC
041 0 $a eng
050 0 0 $a HF5415.13 $b .M59 2009
082 0 0 $a 658.8 $2 22
100 1 $a Moeller, Leslie H., $d 1961-. $3 297733
245 1 4 $a The four pillars of profit-driven marketing $h [electronic resource] : $b how to maximize creativity, accountability, and ROI / $c Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni.
260 $a New York : $c c2009. $b McGraw-Hill,
300 $a vii, 232 p. : $b ill.
650 0 $a Marketing $x Management. $3 159377
650 0 $a Communication in marketing. $3 231217
650 0 $a Rate of return. $3 291046
650 0 $a Profit. $3 97528
655 7 $a Electronic books. $2 local. $3 96803
700 1 $a Landry, Edward C., $d 1965-. $3 297734
700 1 $a Kinni, Theodore B., $d 1956-. $3 297735
856 4 $u http://taebcmgh.sa.libraryandbook.net/FE/advanceSearch.do?method=toView&id=YsdsdebY187122adY $z Click for full text (McGrawHill)

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