• The four pillars of profit-driven marketing = how to maximize creativity, accountability, and ROI /
  • 紀錄類型: 書目-電子資源 : 單行本
    正題名/作者: The four pillars of profit-driven marketing/ Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni.
    其他題名: how to maximize creativity, accountability, and ROI /
    作者: Moeller, Leslie H.,
    其他作者: Landry, Edward C.,
    出版者: New York :McGraw-Hill, : c2009.,
    面頁冊數: vii, 232 p. :ill. :
    標題: Marketing - Management. -
    電子資源: Click for full text (McGrawHill)
    ISBN: 0071615059 (alk. paper)
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