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Customer obsession = how to acquire, retain, and grow customers in the new age of relationship marketing /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Customer obsession/ Abaete de Azevedo and Ricardo Pomeranz.
其他題名:	how to acquire, retain, and grow customers in the new age of relationship marketing /
作者:	Azevedo, Abaete de.
其他作者:	Pomeranz, Ricardo.
出版者:	New York :McGraw-Hill, : c2008.,
面頁冊數:	xi, 226 p. :ill. :
標題:	Consumers. -
電子資源:	Click for full text (McGrawHill)
ISBN:	0071497048 (alk. paper)

Customer obsession = how to acquire, retain, and grow customers in the new age of relationship marketing /
Azevedo, Abaete de.

Customer obsessionhow to acquire, retain, and grow customers in the new age of relationship marketing /[electronic resource] :Abaete de Azevedo and Ricardo Pomeranz. - New York :McGraw-Hill,c2008. - xi, 226 p. :ill.

Industry, retail, or the consumer : who controls the market? -- How much is each customer worth? -- Relationship strategies to win over and keep customers -- The new integrated communication scenario based on relationship-marketing strategies -- Creating results -- Relationship marketing in action -- Database intelligence -- Financial analysis : the unquestionable proof of the results -- Successful cases -- The future of marketing communication.

ISBN: 0071497048 (alk. paper)

LCCN: 2008007086

Nat. Bib. No.: GBA874205bnbSubjects--Topical Terms:

231875
Consumers.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HC79.C6 / A94 2008

Dewey Class. No.: 658.8/12

Customer obsession = how to acquire, retain, and grow customers in the new age of relationship marketing /
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245 1 0 $a Customer obsession $h [electronic resource] : $b how to acquire, retain, and grow customers in the new age of relationship marketing / $c Abaete de Azevedo and Ricardo Pomeranz.
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300 $a xi, 226 p. : $b ill.
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650 0 $a Customer relations. $3 100538
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