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Lead generation for the complex sale...
~
Carroll, Brian J. (1970-.)
Lead generation for the complex sale = boost the quality and quantity of leads to increase your ROI /
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
Lead generation for the complex sale/ Brian J. Carroll.
其他題名:
boost the quality and quantity of leads to increase your ROI /
作者:
Carroll, Brian J.
出版者:
New York :McGraw-Hill, : c2006.,
面頁冊數:
xiii, 218 p. :ill. :
標題:
Relationship marketing. -
電子資源:
Click for full text (McGrawHill)
ISBN:
0071458972
Lead generation for the complex sale = boost the quality and quantity of leads to increase your ROI /
Carroll, Brian J.1970-.
Lead generation for the complex sale
boost the quality and quantity of leads to increase your ROI /[electronic resource] :Brian J. Carroll. - New York :McGraw-Hill,c2006. - xiii, 218 p. :ill.
Essential lead generation -- Marketing and sales : one team in the complex sale -- Defining your best lead -- Lead generation ROI depends on data quality -- The value proposition -- Building the lead generation plan-- critical success factors -- Synergies in tactics -- The phone -- E-mailing with credibility -- Public relations and lead generation -- Event marketing -- Lead generation on the Web -- Lead generation and direct mail -- Lead generation and referrals -- Blogs, podcasting, and the brave new world of lead generation -- Working with your leads -- ROI measurement and metrics -- Lead nurturing.
ISBN: 0071458972
LCCN: 2005020712Subjects--Topical Terms:
131657
Relationship marketing.
Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HF5438.4 / .C365 2006
Dewey Class. No.: 658.8/1
Lead generation for the complex sale = boost the quality and quantity of leads to increase your ROI /
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Click for full text (McGrawHill)
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