新生學校財團法人新生醫護管理專科學校圖書館 |

The ultimate small business marketing toolkit = all the tips, forms, and strategies you'll ever need /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	The ultimate small business marketing toolkit/ Beth Goldstein.
其他題名:	all the tips, forms, and strategies you'll ever need /
作者:	Goldstein, Beth.
出版者:	New York :McGraw-Hill, : c2007.,
面頁冊數:	xii, 322 p. :ill. :
標題:	Marketing - Management. -
電子資源:	Click for full text (McGrawHill)
ISBN:	0071477187 (alk. paper)

The ultimate small business marketing toolkit = all the tips, forms, and strategies you'll ever need /
Goldstein, Beth.

The ultimate small business marketing toolkitall the tips, forms, and strategies you'll ever need /[electronic resource] :Beth Goldstein. - New York :McGraw-Hill,c2007. - xii, 322 p. :ill.

Introduction -- Milestone 1: How well do you know yourself and your customers? -- Are you ready? business vision and the entrepreneur -- Developing a customer profile -- Determining customer lifetime value -- Milestone 2: Research on an entrepreneur's budget -- Turning data into knowledge -- Primary research: surveys get you to the source -- Improving the reliability of your data -- Milestone 3: Looking outward, then in -- Secondary research: what's happening in your world? -- Everybody's got options: competition, substitutes, and inertia -- What are you really good at doing? -- Milestone 4: seize the opportunities -- Identifying partnership strategies -- Breaking new ground -- Milestone 5: pick your tools: the marketing mix -- Building a brand: perception is reality -- Marketing in action -- The power of the web -- Milestone 6: Why entrepreneurs must know how to sell -- Personal selling skills -- Networking -- The elevator pitch -- Milestone 7: Relationship management -- The sales process: tips and strategies for success -- Managing your sales cycle -- Milestone 8: Turning your business vision into reality -- Laying the foundation for a marketing plan -- Passion as a strategy -- Conclusion.

System requirements for accompanying CD-ROM: Windows 2000 or higher.

ISBN: 0071477187 (alk. paper)

LCCN: 2007004626Subjects--Topical Terms:

159377
Marketing
--Management.Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF5415.13 / .G58 2007

Dewey Class. No.: 658.8

The ultimate small business marketing toolkit = all the tips, forms, and strategies you'll ever need /
LDR:02223cmm a2200241 i 4500 001 155845
006 m d
007 cr nn muauu
008 160219s2007 nyua s 001 0 eng
010 $a 2007004626
020 $a 0071477187 (alk. paper)
020 $a 9780071477185 (alk. paper)
020 $a 9780071593779
040 $a DLC $c DLC $d BAKER $d BTCTA $d JED $d C $d YDXCP $d QBX $d DLC
041 0 $a eng
050 0 0 $a HF5415.13 $b .G58 2007
082 0 0 $a 658.8 $2 22
100 1 $a Goldstein, Beth. $3 298411
245 1 4 $a The ultimate small business marketing toolkit $h [electronic resource] : $b all the tips, forms, and strategies you'll ever need / $c Beth Goldstein.
260 $a New York : $c c2007. $b McGraw-Hill,
300 $a xii, 322 p. : $b ill.
505 0 $a Introduction -- Milestone 1: How well do you know yourself and your customers? -- Are you ready? business vision and the entrepreneur -- Developing a customer profile -- Determining customer lifetime value -- Milestone 2: Research on an entrepreneur's budget -- Turning data into knowledge -- Primary research: surveys get you to the source -- Improving the reliability of your data -- Milestone 3: Looking outward, then in -- Secondary research: what's happening in your world? -- Everybody's got options: competition, substitutes, and inertia -- What are you really good at doing? -- Milestone 4: seize the opportunities -- Identifying partnership strategies -- Breaking new ground -- Milestone 5: pick your tools: the marketing mix -- Building a brand: perception is reality -- Marketing in action -- The power of the web -- Milestone 6: Why entrepreneurs must know how to sell -- Personal selling skills -- Networking -- The elevator pitch -- Milestone 7: Relationship management -- The sales process: tips and strategies for success -- Managing your sales cycle -- Milestone 8: Turning your business vision into reality -- Laying the foundation for a marketing plan -- Passion as a strategy -- Conclusion.
538 $a System requirements for accompanying CD-ROM: Windows 2000 or higher.
538 $a System requirements for accompanying CD-ROM: Microsoft Windows 2000 or higher; Adobe Acrobat Reader 7.
650 0 $a Marketing $x Management. $3 159377
650 0 $a Small business $x Marketing. $3 298412
655 7 $a Electronic books. $2 local. $3 96803
856 4 $u http://taebcmgh.sa.libraryandbook.net/FE/advanceSearch.do?method=toView&id=YsdsdebY1871214dY $z Click for full text (McGrawHill)