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Always on = advertising, marketing, and media in an era of consumer control /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Always on/ Christopher Vollmer with Geoffrey Precourt.
Reminder of title:
advertising, marketing, and media in an era of consumer control /
Author:
Vollmer, Christopher.
other author:
Precourt, Geoffrey.
Published:
New York :McGraw-Hill, : c2008.,
Description:
215 p. :ill. (chiefly col.) :
Subject:
Internet marketing. -
Online resource:
Click for full text (McGrawHill)
ISBN:
0071508287 (pbk.)
Always on = advertising, marketing, and media in an era of consumer control /
Vollmer, Christopher.
Always on
advertising, marketing, and media in an era of consumer control /[electronic resource] :Christopher Vollmer with Geoffrey Precourt. - New York :McGraw-Hill,c2008. - 215 p. :ill. (chiefly col.)
Includes bibliographical references (p. 199-204) and index.
ISBN: 0071508287 (pbk.)Subjects--Topical Terms:
73029
Internet marketing.
Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HF5415.1265 / .V65 2008
Dewey Class. No.: 658.8/72
Always on = advertising, marketing, and media in an era of consumer control /
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advertising, marketing, and media in an era of consumer control /
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Christopher Vollmer with Geoffrey Precourt.
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Includes bibliographical references (p. 199-204) and index.
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Internet marketing.
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Click for full text (McGrawHill)
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