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Personality not included = why companies lose their authenticity--and how great brands get it back /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Personality not included/ Rohit Bhargava.
其他題名:	why companies lose their authenticity--and how great brands get it back /
作者:	Bhargava, Rohit.
出版者:	New York :McGraw-Hill, : c2008.,
面頁冊數:	xiv, 300 p. :ill. :
標題:	Branding (Marketing). -
電子資源:	Click for full text (McGrawHill)
ISBN:	9780071545211 (alk. paper)

Personality not included = why companies lose their authenticity--and how great brands get it back /
Bhargava, Rohit.

Personality not includedwhy companies lose their authenticity--and how great brands get it back /[electronic resource] :Rohit Bhargava. - New York :McGraw-Hill,c2008. - xiv, 300 p. :ill.

ISBN: 9780071545211 (alk. paper)

LCCN: 2008008582Subjects--Topical Terms:

298422
Branding (Marketing).
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF5415.1255 / .B47 2008

Dewey Class. No.: 658.8/27

Personality not included = why companies lose their authenticity--and how great brands get it back /
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品牌個性影響力 = 數位時代的口碑行銷 / / 巴加瓦\|q(Bhargava, Rohit), / 麥格羅.希爾, / 2008.	其他

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