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Personality not included = why companies lose their authenticity--and how great brands get it back /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Personality not included/ Rohit Bhargava.
Reminder of title:	why companies lose their authenticity--and how great brands get it back /
Author:	Bhargava, Rohit.
Published:	New York :McGraw-Hill, : c2008.,
Description:	xiv, 300 p. :ill. :
Subject:	Branding (Marketing). -
Online resource:	Click for full text (McGrawHill)
ISBN:	9780071545211 (alk. paper)

Personality not included = why companies lose their authenticity--and how great brands get it back /
Bhargava, Rohit.

Personality not includedwhy companies lose their authenticity--and how great brands get it back /[electronic resource] :Rohit Bhargava. - New York :McGraw-Hill,c2008. - xiv, 300 p. :ill.

ISBN: 9780071545211 (alk. paper)

LCCN: 2008008582Subjects--Topical Terms:

298422
Branding (Marketing).
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF5415.1255 / .B47 2008

Dewey Class. No.: 658.8/27

Personality not included = why companies lose their authenticity--and how great brands get it back /
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020 $a 9780071545211 (alk. paper)
020 $a 0071545212 (alk. paper)
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050 0 0 $a HF5415.1255 $b .B47 2008
082 0 0 $a 658.8/27 $2 22
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245 1 0 $a Personality not included $h [electronic resource] : $b why companies lose their authenticity--and how great brands get it back / $c Rohit Bhargava.
260 $a New York : $c c2008. $b McGraw-Hill,
300 $a xiv, 300 p. : $b ill.
650 0 $a Branding (Marketing). $3 298422
650 0 $a Authenticity (Philosophy). $3 298423
655 7 $a Electronic books. $2 local. $3 96803
856 4 $u http://taebcmgh.sa.libraryandbook.net/FE/advanceSearch.do?method=toView&id=YsdsdebY1871221eY $z Click for full text (McGrawHill)

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品牌個性影響力 = 數位時代的口碑行銷 / / 巴加瓦\|q(Bhargava, Rohit), / 麥格羅.希爾, / 2008.	Other

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