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High visibility = transforming your personal and professional brand /

Record Type:	Electronic resources : Monograph/item
Title/Author:	High visibility/ by Irving Rein ... [et al.].
Reminder of title:	transforming your personal and professional brand /
other author:	Rein, Irving J.
Published:	New York :McGraw-Hill, : c2006.,
Description:	xii, 366 p. :ill. :
Subject:	Celebrities. -
Online resource:	Click for full text (McGrawHill)
ISBN:	0071456805

High visibility = transforming your personal and professional brand /
High visibilitytransforming your personal and professional brand /[electronic resource] :by Irving Rein ... [et al.]. - 3rd ed. - New York :McGraw-Hill,c2006. - xii, 366 p. :ill.

Includes bibliographical references and index.

Foundations of high visiblity marketing -- The branding proposition -- Commanding a high visibility premium -- How the high visibility industry works -- Distinguishing high visibility sectors and hierarchies -- Who are the high visibility consumers -- Strategies for achieving and sustaining -- Strategies for marketing high visibility -- Misconceptions of brand building -- The four steps of brand transformation -- Delivering the brand -- Publicizing the brand -- Sustaining the brand -- Managing brand identity in an ever-changing marketplace.

ISBN: 0071456805

LCCN: 2005023675Subjects--Topical Terms:

100654
Celebrities.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HM1226 / .H366 2006

Dewey Class. No.: 659

High visibility = transforming your personal and professional brand /
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010 $a 2005023675
020 $a 0071456805
020 $a 9780071456807
020 $a 9780071483131
040 $a DLC $c DLC $d DLC
041 0 $a eng
050 0 0 $a HM1226 $b .H366 2006
082 0 0 $a 659 $2 22
245 0 0 $a High visibility $h [electronic resource] : $b transforming your personal and professional brand / $c by Irving Rein ... [et al.].
250 $a 3rd ed.
260 $a New York : $c c2006. $b McGraw-Hill,
300 $a xii, 366 p. : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Foundations of high visiblity marketing -- The branding proposition -- Commanding a high visibility premium -- How the high visibility industry works -- Distinguishing high visibility sectors and hierarchies -- Who are the high visibility consumers -- Strategies for achieving and sustaining -- Strategies for marketing high visibility -- Misconceptions of brand building -- The four steps of brand transformation -- Delivering the brand -- Publicizing the brand -- Sustaining the brand -- Managing brand identity in an ever-changing marketplace.
650 0 $a Celebrities. $3 100654
650 0 $a Fame. $3 100653
650 0 $a Publicity. $3 100652
655 7 $a Electronic books. $2 local. $3 96803
700 1 $a Rein, Irving J. $3 100650
856 4 $u http://taebcmgh.sa.libraryandbook.net/FE/advanceSearch.do?method=toView&id=YsdsdebY187120f2Y $z Click for full text (McGrawHill)